Deriv’s Free-for-All Market Analysis Platform Gets 20K Active Users in a Week

Deriv has recently launched TradersView, offering AI-generated market analysis. Now, after a week, the broker revealed that the platform attracted 20,000 active users and 33,000 page views. Furthermore, it generated 586 AI-generated market analyses.

AI to Analyse the Markets

The market intelligence platform consolidates AI-powered trade signals, live price analysis, economic calendar data, and trending news in a single interface.

“The vision for TradersView is to be a serious financial analysis tool with fundamentals, technicals, and market drivers,” said Prakash Bhudia, Chief Growth Officer at Deriv. “We're removing friction by consolidating what traders need to understand markets and make confident decisions.”

Deriv elaborated that early adoption of the new platform was strong in markets outside the EU and UAE, where it is not even available.

Read more: Capital.com Launches MCP Server for MENA Clients

A Hook to Attract More Traders?

Analysis platforms are common across brokers. However, most keep them locked to their users — traders need to log in to the platforms to access the analysis, even if it is not behind a paywall.

Deriv’s approach, however, appears different. The broker is using the market analysis platform as a hook and funnel, as anyone can access it without logging in to Deriv’s trading platform.

• Deriv Opens Mauritius Office as AI Strategy Reshapes the Industry
• Deriv Applies for a Banking Licence in SVG

The TradersView platform now has two primary sections: Economic Calendar and Trading News. The coverage of the platform also appears to be limited to popular crypto and commodities instruments.

"The vision for TradersView is for it to develop into a serious financial analysis tool running through a specific analytical lens with fundamentals, technicals, and market drivers," Bhudia added. "We're removing friction by consolidating what traders need to understand markets and make confident decisions."

Meanwhile, most other brokers are in a rush to integrate their trading platforms with AI assistant platforms via MCP servers. IG Group, Robinhood, eToro, and ThinkMarkets are some names that have already opened up their platforms to AI agents.

However, the approach of each of them differs across a wide spectrum. While IG is very cautious, with only read-only access to its client accounts, ThinkMarkets allows AI agents to execute trades.