FM Home
> Retail FX
> Brokers
> ViewTrade Rebrands Tech Unit as $339 Billion Trading Flow Surges

ViewTrade Rebrands Tech Unit as $339 Billion Trading Flow Surges

Wednesday, 27/11/2024 | 07:58 GMT by Damian Chmiel
  • The company renames its technology division Orbis Systems and announces new hires across Asia and the Middle East.
  • It also reports $339 billion in year-to-date trade flow and manages over $22 billion in assets.
ViewTrade

The US-based investment and trading technology solutions provider ViewTrade Holding Corp. is rebranding its technology arm as ViewTrade Technology Corporation, dropping the Orbis Systems name.

ViewTrade Rebrands Technology Division

According to the press release, the move aims to unify the brand to strengthen “global growth.” The rebranding aligns with ViewTrade's broader product offerings, which now include wealth management, market data integration systems, client management tools, and embedded finance solutions.

Tony Petrilli
Tony Petrilli, Global CEO of ViewTrade Holding Corporation

“The transition of Orbis Systems to ViewTrade Technology Corporation represents a major milestone for us, strengthening our capacity to deliver advanced, client-centered financial technology solutions globally,” commented Tony Petrilli, Global Chief Executive Officer of ViewTrade Holding Corporation. “This shift reflects our commitment to innovation and operational excellence.”

This is another move following ViewTrade's entry into the Australian market a few months ago, targeting the $9 trillion superannuation fund industry. The company claims it can offer the local wealth industry savings of up to $1.65 billion annually.

Previously, the Israeli trading firm IBI Investment House announced a partnership with ViewTrade. Through this collaboration, IBI's clients gained access to international trading markets via ViewTrade's NextGen platform.

Key Hires

The company, which has processed $339 billion in trade flow year-to-date and manages over $22 billion in assets, is also bolstering its international footprint with hires across key Asian and Middle Eastern markets:

“This transition opens a new chapter, one where we deliver a comprehensive suite of technology solutions that empower our clients to integrate sophisticated financial services directly within their own platforms,” added Kenneth Chan, President of Technology Services at ViewTrade. “Our enhanced offerings are designed to elevate client engagement and provide a seamless user experience across all our markets.”

The US-based investment and trading technology solutions provider ViewTrade Holding Corp. is rebranding its technology arm as ViewTrade Technology Corporation, dropping the Orbis Systems name.

ViewTrade Rebrands Technology Division

According to the press release, the move aims to unify the brand to strengthen “global growth.” The rebranding aligns with ViewTrade's broader product offerings, which now include wealth management, market data integration systems, client management tools, and embedded finance solutions.

Tony Petrilli
Tony Petrilli, Global CEO of ViewTrade Holding Corporation

“The transition of Orbis Systems to ViewTrade Technology Corporation represents a major milestone for us, strengthening our capacity to deliver advanced, client-centered financial technology solutions globally,” commented Tony Petrilli, Global Chief Executive Officer of ViewTrade Holding Corporation. “This shift reflects our commitment to innovation and operational excellence.”

This is another move following ViewTrade's entry into the Australian market a few months ago, targeting the $9 trillion superannuation fund industry. The company claims it can offer the local wealth industry savings of up to $1.65 billion annually.

Previously, the Israeli trading firm IBI Investment House announced a partnership with ViewTrade. Through this collaboration, IBI's clients gained access to international trading markets via ViewTrade's NextGen platform.

Key Hires

The company, which has processed $339 billion in trade flow year-to-date and manages over $22 billion in assets, is also bolstering its international footprint with hires across key Asian and Middle Eastern markets:

“This transition opens a new chapter, one where we deliver a comprehensive suite of technology solutions that empower our clients to integrate sophisticated financial services directly within their own platforms,” added Kenneth Chan, President of Technology Services at ViewTrade. “Our enhanced offerings are designed to elevate client engagement and provide a seamless user experience across all our markets.”

Topics
rebranding
ViewTrade
About the Author: Damian Chmiel
Damian Chmiel
  • 3106 Articles
  • 96 Followers
About the Author: Damian Chmiel
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
  • 3106 Articles
  • 96 Followers

Most Viewed

Latest News

Education Center

Keep Reading

Trending

More from the Author

Retail FX

Featured Videos

Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25

Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25

Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25

Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25

In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players. Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on. We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.

In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players. Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on. We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.

In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players. Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on. We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.

In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players. Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on. We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
More Videos

  • Executive Interview | Drew Niv | Chief Strategy Officer, ATFX Connect | FMLS:25

    Executive Interview | Drew Niv | Chief Strategy Officer, ATFX Connect | FMLS:25

    Executive Interview | Drew Niv | Chief Strategy Officer, ATFX Connect | FMLS:25

    Executive Interview | Drew Niv | Chief Strategy Officer, ATFX Connect | FMLS:25

    Executive Interview | Drew Niv | Chief Strategy Officer, ATFX Connect | FMLS:25

    Executive Interview | Drew Niv | Chief Strategy Officer, ATFX Connect | FMLS:25

    In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX. We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers. We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.

    In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX. We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers. We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.

    In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX. We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers. We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.

    In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX. We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers. We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.

    In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX. We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers. We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.

    In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX. We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers. We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.

  • Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25

    Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25

    Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25

    Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25

    Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25

    Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25

    In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity. Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe. A concise look at where compliance, onboarding, and AI-driven processes are heading next.

    In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity. Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe. A concise look at where compliance, onboarding, and AI-driven processes are heading next.

    In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity. Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe. A concise look at where compliance, onboarding, and AI-driven processes are heading next.

    In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity. Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe. A concise look at where compliance, onboarding, and AI-driven processes are heading next.

    In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity. Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe. A concise look at where compliance, onboarding, and AI-driven processes are heading next.

    In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity. Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe. A concise look at where compliance, onboarding, and AI-driven processes are heading next.

  • Executive Interview | Aydin Bonabi | Founder, Surveill | FMLS:25

    Executive Interview | Aydin Bonabi | Founder, Surveill | FMLS:25

    Executive Interview | Aydin Bonabi | Founder, Surveill | FMLS:25

    Executive Interview | Aydin Bonabi | Founder, Surveill | FMLS:25

    Executive Interview | Aydin Bonabi | Founder, Surveill | FMLS:25

    Executive Interview | Aydin Bonabi | Founder, Surveill | FMLS:25

    In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions. We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection. We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight. He closes with a clear message: fraud is scaling, and so must the tools that stop it.

    In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions. We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection. We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight. He closes with a clear message: fraud is scaling, and so must the tools that stop it.

    In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions. We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection. We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight. He closes with a clear message: fraud is scaling, and so must the tools that stop it.

    In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions. We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection. We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight. He closes with a clear message: fraud is scaling, and so must the tools that stop it.

    In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions. We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection. We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight. He closes with a clear message: fraud is scaling, and so must the tools that stop it.

    In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions. We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection. We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight. He closes with a clear message: fraud is scaling, and so must the tools that stop it.

  • Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town

    Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town

    Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town

    Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town

    Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town

    Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town

    Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/ #exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown

    Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/ #exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown

    Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/ #exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown

    Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/ #exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown

    Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/ #exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown

    Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/ #exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
See all videos
!"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|} !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}