Tradesmarter Releases Mobile Web Trading App at iFXEXPO Asia

The product launches at IFXEXPO that is being co-hosted by Forex Magnates are starting early. Ahead of the event which

tradesmarter appThe product launches at IFXEXPO that is being co-hosted by Forex Magnates are starting early. Ahead of the event which begins tomorrow, Binary Options provider Tradesmarter has announced the launch of a mobile version of its trading platform. The mobile version is built using HTML5 and is a cross platform application. Yoni Avital, CEO of Tradesmarter commented on the launch “Expanding into mobile supports our thesis that innovation and reach are paramount for brands to gain traction and succeed in our industry. We will continue to work closely with our partners to deliver an unrivaled user experience.”

Mobile continues to be the direction of the market with the debate now centering on whether to launch native or cross platform versions. Yesterday we posted about the iOS native platform released by spotoption. While a native version can be expected to produce a better user experience, using HTML 5 allows for more flexibility between platforms. As such, for iOS which is limited to the iPhone and only two size displays for the iPad, many developers are seeing the advantage of providing an iOS version. The downside of native apps is the need to download individual apps for each device. An HTML5 product eliminates this need and is popular with users of multiple devices.

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Tradesmarter Releases Mobile Web Trading App at iFXEXPO Asia
Extension to the Tradesmarter 2.0 platform offered as core feature to the company’s turnkey technology & service offering for binary options brokers with no extra charge.

Cyprus – Tradesmarter, a leading provider of binary options platform technology, today announced the release of its cross platform solution using HTML5, a mobile web application serving “traders on the go”. The application allows traders to take their positions with them using any smartphone device such as iPhone or Android.
The mobile app is a natural extension to the Tradesmarter 2.0 web-based binary trading platform for desktop & tablet devices. It is offered as a core part of Tradesmarter’s turnkey solution for binary options brokers who wish to license the company’s technology and B2B services.

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“Expanding into mobile supports our thesis that innovation and reach are paramount for brands to gain traction and succeed in our industry,” says Tradesmarter CEO Yoni Avital. “We will continue to work closely with our partners to deliver an unrivaled user experience.”

Tradesmarter’s white labels can now offer clients a fully branded and customized mobile trading solution in addition to web & tablet based binary trading, using the same login details to access trader accounts.
Benefits to binary options brokers include:
o Branded and customized to a binary brand’s look and feel
o Incremental volumes driven by growth in mobile trading
o Increased lead generation and conversion rates
o Improved service to traders who want a mobile trading solution

With Tradesmarter’s mobile web:
o Use iPhone, iPad, Android and other popular devices
o View available assets and current price
o Execute and monitor your binary options trades
o Select favorite instruments to trade on
o View “in the money” or “out of the money” profitability in real-time

For more information on Tradesmarter’s mobile platform, feel free to visit us at booth 7 of the iFXEXPO Asia Conference, 23-24 January in Macau, or contact us via http://www.tradesmarter.com/ or call: +357-24-030-065.
About Tradesmarter
Tradesmarter is a leading provider of binary options platform technology and B2B services. Tradesmarter offers a full turnkey solution for any white label needs, including a smartly designed back office system, integrated CRM and customized platform including mobile trading on over 90 assets in the global financial markets. The company recently launched its Tradesmarter 2.0 web-based trading platform, offering a simplistic, user friendly design geared towards conversion and maximum profitability of the full trading operation. The company serves today as a reliable technology partner to numerous brands worldwide with different levels of integration, including API and shared wallet.

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