The Alpari global group of companies announced today that they have reached total trading volumes in excess of $177 billion during July 2014. The group did not provide the volume breakdown by country, but last week Alpari Russia announced that its July’s FX volumes rose by 9% month-over-month, which resulted in $97.2 billion. This means that the total trading volumes of all Alpari companies outside Russia reached about $80 billion.
Last year, the total trading volume for the month of July reached $270 billion for the worldwide Alpari group of companies, meaning that the group suffered almost $100 billion drop compared to that, coming out at a whopping 34.5% decrease year-over- year. The British branch of the group tried to take credit for some of the revenue during the usually lazy month of July, saying that revenue was driven by Alpari UK’s cashback promotion. This worked by promising traders an opportunity to earn up to $250 cashback when they traded with a Market account. Hannah Hill, Global Head of Marketing, commented: “Traditionally summer can be a quiet time for trading, with a perceived lack of market volatility. We wanted to change this perception with an integrated marketing campaign that highlighted opportunities in the marketplace. We are very pleased with the campaign’s performance and traders can expect to see similar initiatives from us in the future.”
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The cashback promotion follows the launch of Alpari UK’s education center, another type of marketing campaign basically. The firm promotes the new education center as a place where new traders can find dedicated Forex courses covering the basics of trading through to advanced technical analysis. Traders can also choose courses delivered through instructional videos, how-to guides and expert-led webinars.