TD Ameritrade, an Omaha-based brokerage firm, announced on Sunday that its clients in Singapore can now make trades and access market information through Facebook Messenger. This is due to the firm launching an artificial intelligence (AI) powered chatbot on the messaging app.
Now, traders of the broker in Singapore can access United States on-demand financial market updates, news and events, investor education such as videos on investing, receive quotes, check account balances, positions, order status and place equity and ETF trades through Messenger.
Commenting on the new feature, Sunayna Tuteja, head of strategic partnerships and emerging technologies at TD Ameritrade, said: “Our goal is to allow clients to seamlessly access TD Ameritrade features and functionality through the channels they’re familiar with and prefer. Investors in Singapore are active and engaged and have a particular affinity for Messenger, so we’re excited to bring trading and the best of TD Ameritrade education, knowledge and experiences to them through this channel.”
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The chatbot will also offer investors live client service support 24/7. The AI bot will assist the broker’s human customer support services. In the US, traders can connect with the broker through a range of third-party platforms such as Facebook Messenger, Amazon Alexa, Apple Business Chat and Twitter Direct Message.
TD Ameritrade sees solid growth in its Singapore market
According to JB Mackenzie, managing director of TD Ameritrade Asia, in Singapore, the broker has seen solid growth in trading in its market. In addition, investors in the country also have a high-level of engagement. In fact, the firm’s Asia-based clients are actually more active than in the US, with its Asian clients placing a third of their trades through mobile.
Mackenzie added: “There is a lot of potential for us to better serve our clients in Singapore by providing investors with education on U.S. equity markets, and making information available through the channels they use every day; ultimately supporting our goal of helping investors become more comfortable investing in the U.S. equity markets.”