We’ve recently seen an increase of affiliate and marketing programs being launched by third party technology firms to assist their clients. Among notable names was last year’s launch of FXPN, an affiliate program backed by Leverate to drive more traders to their broker clients.
In a slightly different product, social trading platform provider Tradeo has announced the creation of Conversion Funnel. According to Tradeo, the company believes that their CTR, CPL, and CPA for their product outperforms those of traditional brokers. Leveraging the higher conversion rates, Conversion Funnel was created to brokers to receive leads based on branded advertising of Tradeo’s social trading platform. To optimize campaigns, Tradeo stated that “all promotions are A/B tested for increased conversions, with ROI calculated and optimized on-the-fly”. In addition, the company explained that “Conversion Funnel is fully integrated with each partnering broker’s systems – trading platforms, CRM, and lead nurturing/capturing”.
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