Swissquote has today further emphasized its corporate direction of incporporating its acquired subsidiaries under one brand by announcing that URL ac-markets.com will shortly redirect to Swissquote’s website, indicating a potential phasing out of the AC Markets brand.
This switch will take place automatically, and Swissquote has advised its clients that no action is required on their part.
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The company purchased Advanced Currency Markets (ACM), whose website the notice refers to, in October 2010, in order to further its footprint in the retail FX industry, and this year purchased its compatriot MIG Bank as part of its expansion program into other markets.
Upon releasing full financial results for the third quarter of 2013, the full details of Swissquote’s acquisition of MIG Bank were brought to light, as well as the company announcing that it would also migrate MIG Bank’s client base to Swissquote, another factor which shows Swissquote’s program of homogenizing the operations of the firms that it has acquired rather than maintaining separate operations.
The company’s announcement states that Swissquote will confirm to its clients by email the exact date of the switch of ACM clients within the forthcoming week.