Belize-based FX and CFDs brokerage Scope Markets has inked a new sponsorship deal with iconic east London football club, West Ham United. The new accord will help expand Scope Markets’ product scope in the UK and globally as the football club’s official online trading partner.
Neither the full financial terms nor the duration of the deal has been disclosed, but under its terms, the brand will take advantage of advertising opportunities across the club’s various communications channels.
Last year, the Stratford-based team signed a three-year deal with the FCA-regulated broker Hantec Markets as the club’s “official FX partner.” It’s not clear however if the new agreement with Scope Markets does affect the sponsorship rights of the UK-based spread better.
As West Ham’s inaugural sponsor, Scope Markets will aim to promote itself within the team’s stadium on match days that attract a global audience. The deal will also see Scope Markets extend offers of West Ham-related experiences to the club’s fans and its existing client pool.
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The company’s logo will feature on the back of the Premier League team’s shirts, and other equipment, from the start of the 2018 season.
West Ham’s deal with Scope Markets is the latest example of a growing trend of Premier League clubs signing up foreign currency providers as they seek to gain an edge in player trading.
Over the past few years, sports sponsorships have been popular amongst brokers as they are an enticing way to raise brand awareness in the FX, CFDs, and binary options industry – we have seen a multitude of marketing deals signed with football, rugby, and racing teams in Europe. The method has proven to be successful, as the sponsorships cut through the clutter and expose the brand to far more people than a publication or even above the line advertising ever could.
Commenting on the news, West Ham United Vice-Chairman Karren Brady said: “I am delighted to welcome Scope Markets to the West Ham United family and am extremely excited about our partnership. As we continue to grow and develop our corporate identity on a global scale, this is yet another hugely positive step forward alongside a leading organisation.”
Jacob Plattner, CEO of Scope Markets, added: “When deciding on a team to sponsor and partner with they stood out for a number of different reasons. They are a London Premier League team who understands the level of investment, hard work, teamwork and time that it takes to be successful in an extremely competitive environment.”