Multi-Asset Broker BlackBull Markets Updates Brand Profile

The New Zealand-based multi-asset financial trading services provider, BlackBull Markets announced the transformation of its global branding today. According to the company, the updated brand profile reflects its leadership position in the market.

BlackBull Markets highlighted that the company’s new brand profile represents the modern, user-friendly and technology-driven experience of its customers. The branding has been implemented site-wide and across all social touchpoints of BlackBull Markets.

Developed under the leadership of Anita Hayhoe, the Marketing Manager at BlackBull Markets, the latest brand update was undertaken by the global media agency, Dentsu New Zealand. With a proven track record in the region, Dentsu New Zealand is known for its creative brand transformation capabilities.

“Hayhoe commissioned Dentsu New Zealand, for its reputation for experience-led profile transformations, having been impressed with recent creative projects for Rocket Lab and Qantas Airways,” the company noted.

“The Company’s brand update has been a chance to encapsulate what our clients experience every day and will be integral in communicating the quality of the many BlackBull Markets’ products and services," Hayhoe commented on the brand update.

After securing a license from New Zealand’s FMA in 2020, BlackBull Markets enhanced its offering and expanded the company’s global operations.

Business Expansion Plans

In the recent announcement, BlackBull Markets outlined its product and business expansion plans in the coming months. The company added that it is planning to roll out the mentioned projects in Q1 and Q2 of 2022.

“The brand update is the first step in a series of product and business expansion plans, which the Company is implementing to further improve our offerings and operations. The team is looking forward to rolling out these projects across quarters one and two of 2022. We expect these projects to be no less than game-changing for the Company and our clients,” the Chief Operating Officer of BlackBull, Benjamin Boulter, said.