BlackBull Markets recently announced that it has promoted Benjamin Boulter to Chief Operating Officer, effective immediately.
According to an official press release shared with Finance Magnates, Boulter, with twelve years of experience in financial services and digital markets, has been promoted by BlackBull Markets, a Forex / CFD brokerage based in New Zealand, to Chief Operating Officer.
In the role, Boulter will build on its existing reputation as the go-to multi-asset broker for local and global traders. Additionally, he will focus on scalability and optimising internal processes.
Boulter’s contribution has already added a unique skillset to BlackBull Markets. His interests lie in business automation, acquisition and brand management where he utilises below the line and consumer direct marketing. Additionally, his ideology is based on data-driven decision making as well as omnichannel consumer journeys that propel purchase intent and brand advocacy forwards, according to his LinkedIn profile.
Boulter’s Vocational Past
Earlier to this promotion, Boulter served BlackBull Markets as its Global Head of Partnerships. He oversaw all client acquisition channels with third-party partners. Further, he was responsible for extending performance-based networks and ensuring conversion systems matched the scale of forecasted growth.
Before joining BlackBull Markets, Pepperstone, located in Melbourne, hired Boulter in early 2015. Initially, he began as a Digital Marketing Executive where he assisted by creating and monitoring new projects, developing partnerships and conducting business analysis. Then after around two years, he received a promotion to Marketing Manager in charge of brand oversight of the company’s partnership program.
In Spring 2014, he joined netwealth as a Digital Marketing Specialist. For short of a year, he successfully drove acquisition, engagement, retention and advocacy utilising various digital marketing tools and other responsibilities.
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At Meat and Livestock Australia, Boulter worked as a Marketing Assistant on a short contract in 2014, located in South Korea. During this period, he developed its comprehensive digital marketing strategy.
Before his role as a Marketing Assistant, Boulter joined Jimboomba Turf as a Digital Marketing Manager in Brisbane. For more than a year, he led the way forward in its strategic marketing direction and implementation, tasked with managing Jimboomba Turf’s communication and content creation, digital presence, brand image and competitive positioning.
Additionally, Boulter simultaneously worked at three separate organisations. Place Heroes recruited him as a consultant in Digital Marketing, developing brand values and delivering compelling clear consistent campaigns. Also, Treasury Casino & Hotel hired him as a Croupier where he took on additional responsibilities in customer service and marketing entertainment. Furthermore, in 2010, he worked as a Marketing Tutor and Research Assistant at Queensland University of Technology for four years.
A Client-Centric Approach
Boulter faces an impressive challenge as he guides one of the fastest-growing fintech companies from New Zealand.
Commenting on the promotion, Michael Walker, CEO of BlackBull Markets, said: “Benjamin’s expertise is perfectly suited to navigating the growing pains of a successful brokerage. Benjamin’s contribution to BlackBull Markets has been beyond impressive in the short period he has been with us. We are all excited to see what he accomplishes next and wish him luck in his new role.”
Boulter said, “We have built our business with a client-centric approach. This mentality is what really sets us apart from some of the more traditional brokers and has given us a competitive advantage. With the growth in market share that BlackBull Markets has seen this past year, I definitely have my work cut out for me. Scalability for BlackBull Markets will be a major focus of mine, in addition to optimising internal processes. The goal is to ensure that BlackBull Markets continues to maintain the same exceptional level of customer experience while maximising our opportunities for growth.”