Whilst China remains a relatively inaccessible destination for FX brokers in which to establish their businesses, it is a region which continues to create great interest due to its sheer number of enthusiastic traders and therefore, FX companies have often resorted to creative methods of attracting a Chinese client base from outside of the country.
Today, E-Global Trade and Finance Group has announced that it will be launching a new social trading network on September 13, at the CIOT Expo in Shenzhen, China.
Under the designation of Liga Forex, the social trading network will be made available to an international audience with the exception of clients in the United States, despite its Chinese launch.
However, although available internationally, a distinct emphasis is being placed on a Far Eastern audience, exemplified by its support of Chinese Mandarin, Indonesian and Malay languages alongside Russian, Spanish, French, and Croatian to satisfy other markets.
As China’s government prohibits overseas companies to conduct business within its mainland, and similarly does not welcome joint ventures with overseas firms, Liga Forex is hosted outside China and does not demonstrate a bias toward any region, however, its launch in China and support of the languages demonstrate the importance to E-Global Trade and Finance Group of utilizing social trading to generate volume and leverage the large potential client base in mainland China.
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“We’re thrilled to exhibit Liga Forex in China,” said Denis Mysenko, Liga Forex’s Director in a corporate statement. “There’s a new generation of young investors in China and other emerging markets who are really savvy. They’re looking to make money, minimize risk and have fun at the same time.”
Liga Forex is designed for PC operating systems as well as mobile devices which will include iPhone, iPad and Samsung Android devices.
“We think customers are going to love how engaging and simple the platform is to use, and how beautiful it looks on their iPhone, iPad or Samsung Android device” concluded Mr. Mysenko.
For full and detailed information relating to approaching the Chinese market, Forex Magnates’ extensive China Report can be purchased here.