Leverate, a provider of FX and Binary Options brokerage technology, announced today a new partnership with Clickatell, the largest global mobile messaging gateway provider. By offering APIs for a specific gateway provider for the first time, Leverate allows its brokers to send out and fine-tune messages on a broad scale, utilizing the massive size of the Clickatell network.
FX brokers have been using SMS services from Clickatell for years, but have had to manually write messages for users and load to mobile access programs to send them. Leverate states that through this relationship, its client brokers will be able to simplify setting up SMS alerts, resulting in improved account notifications and additional marketing opportunities.
Clickatell offers SMS services to over 900 networks in 224 countries and regions worldwide. According to LXCRM Product Manager, Erez Shilon, “Clickatell’s network can quickly reach virtually the entire global pool of traders. The ease of use and reliability of the Clickatell system allows our clients to effortlessly implement SMS services into their account outreach toolkit.”
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Clickatell has built a number of APIs designed to manage SMS alerts for circumstances ranging from margin call warnings to account status notifications and marketing drives. By integrating these APIs with Leverate’s Sirix brokerage platform, its brokers will have more options for communicating directly with traders. Some of the possibilities include setting up automated messaging and creating notification groups based on the trader’s CRM data.
“Leverate recognizes the need for its brokers to actively engage with their traders in our fast paced mobile world,” said Bill Wolfe, Chief Strategy Officer at Clickatell. “We are proud to have had Leverate select Clickatell to meet this mission critical requirement.”
Most developers are currently focusing on mobile apps for trading directly on the phone to engage clients and mobile apps which can provide push notifications. Forex Magnates asked Leverate why an SMS is needed when they already offer mobile apps. The firm’s CRM Product Manager explained that he believes that SMS messages offer a more personalized method of communication, as well as being a better way to contact traders who are not actively using the platform at the time the message is sent.