London Capital Group has announced the consolidation of its brands under a single umbrella. The company has brought together Capital Spreads and London Capital Group under the LCG.com brand.
After a period of restructuring, LCG is launching a new push into the retail forex and CFDs trading market with the launch of its new proprietary trading platform, LCG Trader. The company has announced in a statement that it will be initially aiming at the UK market. The firm is strongly committed to a new trading platform ranging across different operating systems.
Commenting on the announcement, the CEO of LCG Charles Henri Sabet said: “Our aim was to evolve the business from its strong reputation and heritage as a retail-facing spread betting provider into a global powerhouse in the online trading space; the launch of LCG.com and LCG Trader is a big step towards achieving that.”
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After initial marketing efforts focusing on the UK market, the company will extend its target to the broader European and Middle Eastern markets. The company has recently established a new subsidiary in Israel which will focus on online and affiliate marketing.
The brokerage has appointed Amedeo Moscato as CEO of the LCG Digital LTD subsidiary that will oversee all digital marketing and affiliate business of LCG globally. A year and a half after Charles Henri Sabet stepped in with GLIO Holdings to obtain a majority stake in the company, the restructuring efforts and the senior executive team revamping are set to expand the brand.
Looking at the platform, the LCG Trader universe will consist of a web version accessible through LCG.com, and iOS and Android apps for mobile access.