The football legend from Japan has been named Global Brand Ambassador for forex broker Titan FX.
Honda, who has raised $98 million for his AI-focused venture capital fund, brings significant social media reach to the partnership.
Honda at the 2018 FIFA World Cup. Source: Wikimedia Commons
Online Forex
broker Titan FX announced today (Monday) that it has appointed former Japanese
national team footballer Keisuke Honda as its Global Brand Ambassador. Football
and the celebrities associated with it remain one of the most popular
brand-building strategies used by trading companies to connect with sports
fans.
Star Keisuke Honda Named
Global Brand Ambassador for Titan FX
Honda, who
represented Japan in three consecutive World Cups and played for European clubs
including AC Milan and CSKA Moscow, will appear in Titan FX's marketing
materials and social media campaigns. The partnership centers around a new
marketing initiative called "Dream Beyond Borders," which the company
says aims to emphasize ambitious goal-setting and execution.
The
38-year-old Honda has built a substantial business portfolio since
transitioning from professional football. He founded the KSK Angel Fund in 2016
and established Dreamers
VC alongside Hollywood actor Will Smith in 2018. Most recently, Honda
raised $98 million for his artificial intelligence-focused X&KSK Fund,
attracting investments from major Japanese financial institutions including
Sumitomo Mitsui Banking Corp., Nomura Holdings, and SBI Holdings.
Honda's
investment activities span
more than 200 companies globally, with his latest fund targeting Japanese
startups with international growth potential. His business interests extend
beyond venture capital to include a football academy network with over 80
locations worldwide.
Japanese Market Access
Martin St-Hilaire
"This
is a significant moment for our company," said Martin St-Hilaire, Managing
Director at Titan FX. "Keisuke is a world-renowned Japanese professional
footballer, coach, and entrepreneur, celebrated for his leadership both on and
off the field."
The
partnership reflects a broader trend among Forex brokers using celebrity
endorsements to access specific geographic markets. Honda's social media
presence includes nearly one million Instagram followers, over 750,000 on
TikTok, and more than 500,000 on Facebook, with significant reach in Japan.
Brand
ambassador arrangements have become increasingly common in the financial
services sector as companies seek alternative marketing channels amid
regulatory restrictions on direct advertising in some jurisdictions. The
partnerships often target specific demographic groups or geographic regions
where the celebrity maintains strong recognition.
Honda's
appointment follows similar moves by other financial firms partnering with
sports personalities to expand their market presence, particularly in
Asia-Pacific regions where traditional marketing approaches may face cultural
or regulatory barriers.
Keisuke, The
former midfielder, also serves as head coach of Cambodia's national football
team. Another FX/CFD broker, ATFX, has
also strengthened its ties with the country, announcing today that it has
obtained a local license from the SERC.
Online Forex
broker Titan FX announced today (Monday) that it has appointed former Japanese
national team footballer Keisuke Honda as its Global Brand Ambassador. Football
and the celebrities associated with it remain one of the most popular
brand-building strategies used by trading companies to connect with sports
fans.
Star Keisuke Honda Named
Global Brand Ambassador for Titan FX
Honda, who
represented Japan in three consecutive World Cups and played for European clubs
including AC Milan and CSKA Moscow, will appear in Titan FX's marketing
materials and social media campaigns. The partnership centers around a new
marketing initiative called "Dream Beyond Borders," which the company
says aims to emphasize ambitious goal-setting and execution.
The
38-year-old Honda has built a substantial business portfolio since
transitioning from professional football. He founded the KSK Angel Fund in 2016
and established Dreamers
VC alongside Hollywood actor Will Smith in 2018. Most recently, Honda
raised $98 million for his artificial intelligence-focused X&KSK Fund,
attracting investments from major Japanese financial institutions including
Sumitomo Mitsui Banking Corp., Nomura Holdings, and SBI Holdings.
Honda's
investment activities span
more than 200 companies globally, with his latest fund targeting Japanese
startups with international growth potential. His business interests extend
beyond venture capital to include a football academy network with over 80
locations worldwide.
Japanese Market Access
Martin St-Hilaire
"This
is a significant moment for our company," said Martin St-Hilaire, Managing
Director at Titan FX. "Keisuke is a world-renowned Japanese professional
footballer, coach, and entrepreneur, celebrated for his leadership both on and
off the field."
The
partnership reflects a broader trend among Forex brokers using celebrity
endorsements to access specific geographic markets. Honda's social media
presence includes nearly one million Instagram followers, over 750,000 on
TikTok, and more than 500,000 on Facebook, with significant reach in Japan.
Brand
ambassador arrangements have become increasingly common in the financial
services sector as companies seek alternative marketing channels amid
regulatory restrictions on direct advertising in some jurisdictions. The
partnerships often target specific demographic groups or geographic regions
where the celebrity maintains strong recognition.
Honda's
appointment follows similar moves by other financial firms partnering with
sports personalities to expand their market presence, particularly in
Asia-Pacific regions where traditional marketing approaches may face cultural
or regulatory barriers.
Keisuke, The
former midfielder, also serves as head coach of Cambodia's national football
team. Another FX/CFD broker, ATFX, has
also strengthened its ties with the country, announcing today that it has
obtained a local license from the SERC.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
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We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
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Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
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We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
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Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
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He closes with a clear message: fraud is scaling, and so must the tools that stop it.
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We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
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Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
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Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
