InstaForex, a foreign exchange (forex) broker headquartered in Kaliningrad, Russia, announced a new sponsorship deal, this time, heading into the world of Chess by signing Viswanathan Anand as a brand ambassador.
Anand has had a successful career in Chess. He is a current grandmaster and a former World Chess Champion. In 1988 he became the first grandmaster for India, and from 2000 until 2002 he won the FIDE World Chess Championship.
Seven years later, Anand went on to become the world champion in Chess, a title he held for six years. During this time he beat well-known grandmasters such as Vladimir Kramnik, Veselin Topalov, and Boris Gelfand.
Commenting on the sponsorship, Pavel Shkapenko the Business Development Director for InstaForex said: “The last thing we wanted to do is to sign yet another brand ambassador agreement just to display their images on all our marketing materials.”
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“The interest to Forex and our company is getting higher and higher, but the need for education is getting higher and higher. So we were looking for an ambassador who could become a real role model for new traders and lead by example. And within this framework we are delighted to have Viswanathan as our brand ambassador.”
At the age of 48, in 2017, Anand also went on to be acknowledged as the World Champion in Rapid Chess, outpacing more than 100 younger opponents to claim the title. During his career, he has been awarded six Chess Oscars, among other acknowledgments.
Viswanathan Anand Joins a Team of Brand Ambassadors for InstaForex
According to InstaForex, it is because of all of these achievements and more, that they decided to sponsor Anand, who joins a team of sports ambassadors for the broker. The other sports ambassadors for the company are Ole Einar Bjørndalen a Norwegian winter sports athlete, tennis players Victoria Azarenka and Janko Tipsarević, as well as basketball player Ilona Korstin, among others.
“If you look at chess and Forex, you will find a lot of similarities. Both activities are about earning a living by pure intellect, both give you complete freedom on where to live, when to work etc,” continued Anand.
“You can’t work in modern chess without a computer, the same situation is about Forex. In the currency market you need to forecast currency movements, in chess you need to forecast moves of your opponents. So I was not surprised to find out that there are many chess players at InstaForex, even the CEO has a rating of 2200. So, I’m truly looking forward to start working with InstaForex,” he added.