International forex broking company InstaForex has signed a deal with Russian tennis star Daria Kasatkina, making her the new brand ambassador for the company. Kasatkina will help to promote the company on different forums and platforms.
Daria Kasatkina is a talented tennis star, currently ranked world number 30 by the WTA at only 20 years of age. Her list of victories include the French Open junior title, 2 WTA and 7 ITF titles, and she is the doubles winner of the Kremlin Cup.
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The partnership with the athlete is part of the company’s efforts to boost its brand value as it adapts to changes in the industry.
Commenting on the development, Pavel Shkapenko said: “We do have experience of cooperation with World Top athletes, including famous tennis players. However, Daria is the perfect match with our ideals and aspirations. Youthfulness, persistence and constant self-improvement are Daria’s qualities we like. And these are the qualities our company has. So we are looking forward to a perfect synergy and cooperation with Daria.”
Daria Kasatkina said on her partnership with InstaForex: “I don’t have a lot of experience yet as a Brand Ambassador, but I’m sure that remaining true to yourself is the key to success here. People are interested in athletes not only because of their achievements, but also because of their personalities. So I’ll just continue to do the thing I enjoy most – playing tennis. And I hope that being an InstaForex Brand Ambassador will make my fans happy with new tennis achievements.”
InstaForex has long been associated with the sports world – in 2015, it partnered with Italian football club Palermo. The details of the sponsorship deal with Daria Kasatkina has been not released by the company