Inside the World of the Co-Creator of Juno Markets – Morten Fillipsen

An interview with Morten Fillipsen, the former SVP for Saxo Bank in China and now the CEO of a young


Who you are and what do you do?

MFMy name is Morten Fillipsen and I’m the co-CEO of Juno Markets, a partnership focused FX and CFD broker based in Asia. I have been in the financial industry since 2003, and in the FX industry for nearly 10 years. I previously worked with Saxo Bank as head of their retail business and also as regional head of Greater China.

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Describe a typical work day.

We founded Juno Markets in 2014, so although the team is quite experienced, the company itself is still young. So between myself and my co-CEO, Arthur Le, literally no two days are the same. We spend a lot of time on getting the message of Juno out there, while at the same time managing the operations in our head office. In the beginning, a lot of my time was spent on getting all procedures and workflows running smoothly, especially making sure that our operations, customer service, compliance and legal teams had well defined frameworks to work from.

These days, I try to be more involved with our marketing efforts, so a lot of hours in the day are spent with the guys in our marketing team.

How is what you do important for the trading industry?

I think Asia hasn’t been treated right by the FX industry. On one side, you have the US/European brokers that have come to ‘conquer’ Asia but still kept their trading servers in New York or London, still hosted their websites in the West and still insisted upon just applying ‘whatever works back home’ to this region. And on the other side you have locally run, unregulated brokers of questionable reputation that pray on novice traders with unrealistic bonus schemes and competitions.

InterviewWe wanted to create a broker that has the mindset and professionalism of a global broker, but is built from the ground up for Asia – we have a very experienced management team, both in terms of industry experience but also with regards to Asia, and I think that’s quite unique and definitely a benefit for the traders in this part of the world.

What do you love about your work?

Having worked for rather large corporations before, I’m thoroughly enjoying the no-nonsense role as a CEO of a young and growing company. Every day I have an opportunity to move the company forward, and see direct effects of my actions and decisions, and that’s very thrilling.

We have already opened satellite offices in different countries around Asia, and the decision to do so was made quickly and executed just as fast, I love that we have this agility and that we can pursue the opportunities as they come to us. And finally, I love the fact that I haven’t had to open Powerpoint for over a year!

What is the quintessential experience of working in the trading industry?

I have yet to see a piece of educational material from a broker that doesn’t include “the FX market is a $4 trillion a day volume market” – we all use this to show how large the market is, but what always amuses me is how small the actual industry is on the inside. When you’ve been in the industry for a few years, you’ll know at least one or two people at most of the larger brokers, you may have even been colleagues with them at some point.

So while it is part of the financial industry, the FX market is quite a niche and once you get caught here you have a tendency to stay. So whichever financial city you go to, there’s always either an old friend to pitch to or an old friend to pitch you!

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How old were you when you had your first paying job?

I grew up in China, so I never had the after school paper route, but my first job was as bartender at a kitsch communist-themed bar in Shanghai when I was 17. I had to wear the traditional Chinese ‘Mao’ outfit, and the place was covered in murals with Mao and Lenin and the other Communist leaders. So working in finance is quite a step from there!

Who do you admire?

In Saxo Bank, all staff are given a copy of Ayn Rand’s “Atlas Shrugged”, it’s an 1100+ page novel, where the climax itself is a 50 page monologue, so unfortunately not a lot of staff get around to reading it, but for me it had a profound impact. The book hails the people in society who create value, be that artists, industrialists or an ordinary employee who delivers with rationality and independence in his work.

Take pride in your job, do it well today and use your intellect to do it better tomorrow

So for me, I probably admire entrepreneurs the most – people who take a chance and work relentlessly to build a company and bring value: value in terms of expanding and growing the company, value to customers who want the product, and value to society in terms of employment.

Please share an anecdote that is unique to our industry.

There are a lot of anecdotes from the industry, but really the times that you remember the most are the single events that impact the market, and the business, in a major way. Most recent was the SNB move, but before this we had the Fukushima earthquake which had a big impact on the yen or the Lehman crash years back. I remember where I was at all these occasions, and how the market reacted on it.

Being in FX means that it doesn’t matter what season of the year it is, if it’s between Monday and Friday, you’d better be ready for any type of market movement.

What advice would you like to share here that has been important to you?

Take pride in your job, do it well today and use your intellect to do it better tomorrow – do this and you’ll be rewarded. I’m constantly surprised at how many people look for shortcuts, consciously overlook issues outside their immediate responsibility or simply do not care about the company they work for. Especially with the younger generation, loyalty to the company is extremely low and ‘going above and beyond’ is becoming rarer and rarer.

We spend a lot of time when we hire staff in Juno, and both Arthur and myself are still involved with every hiring, to make sure that we get the right caliber person that understands that they themselves hold the key to how far they can go in the company.



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