Retail foreign exchange and CFD trading brokerage iFOREX has ventured into sports sponsorships with a deal with Dutch soccer team PSV Eindhoven. The agreement between the companies is confidential with no financial details having been released.
PSV Eindhoven has been the most successful club in the Netherlands in recent years, winning two consecutive championship titles in the Eredivisie, which is the highest echelon in Dutch football.
After the agreement between the brokerage and the football club, iFOREX has become an Official Sponsor of PSV Eindhoven and its Official Trading Partner. The Dutch football club is currently third in the standings of the Dutch Eredivisie six points behind leaders Feyenoord and 4 points behind runners-up Ajax.
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The sponsorship agreement has been brokered by London-based sports marketing agency SportQuake. iFOREX is going to be able to use the club’s brand and football players for marketing campaigns.
The Managing Director of iCFD Ltd., iFOREX Group’s regulated European entity, commented to Finance Magnates: “iFOREX has been examining a sponsorship opportunity for quite some time and didn’t look just for a “name”. We are glad that we found a team which share common values with – that hard training, hard work and perseverance are key to reaching success in any endeavour. We are happy and proud to be partners of PSV and to accompany it in its journey for the 3rd Dutch championship in a row and success in the European Champions League.”
“PSV and iFOREX share strong international ambitions and we both want to be the best in what we’re doing,” added the CEO of PSV, Toon Gerbrands.