For convenience' sake

IC Markets Launches MetaQuotes Webtrader to Consolidate Offering

The company has focused on the needs of its clients to access the platform from multiple locations and operating systems.

Australian broker IC Markets has announced that it has launched a new web platform front-end for its clients. A couple of months after the official launch of the MetaQuotes Webtrader, IC Markets has become the latest brokerage implementing the solution for its clients.

The company has picked up the solution because it offers a more seamless experience for its clients when compared to other web trader solutions. IC Markets partnered with Leverate for its Sirix platform through a web interface back in June 2014, but has since discontinued support for the product.

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With the launch of the native solution from MetaQuotes, which mirrors an MT4 experience through a web interface, a number of web trader platforms face a challenger which is tough to beat.

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With the introduction of a web MT4 interface, MetaQuotes has managed to address some concerns that brokers had with some of their clients demanding alternative solutions for other operating systems like MacOS X.

According to a study by online data analytics company NetMarketShare, MacOS X users currently represent about 5 per cent of personal computer users, which in itself is not a lot. That said, the users of MacOS X are more likely to be higher value clients, a target group that is very important for online foreign exchange and CFDs brokers.

Earlier today, One Financial Markets also announced its endorsement for the web trader platform developed by MetaQuotes. There is a strong likelihood that a multitude of other brokers which already provide MT4 to their clients are going to expand their trading platforms portfolio.

While there are still some questions about the added value of a web-based MT4 platform, the relative stability and reliability of the MetaQuotes solutions might play a dominant role when brokers choose which platform to offer.

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