Financial and Business News

IC Markets Becomes Haas F1 Team Sponsor at Season's End, Drops “Markets” From Name

Monday, 08/12/2025 | 07:46 GMT by Damian Chmiel
  • The Australia-based broker has joined the growing group of CFD firms sponsoring Formula One races.
  • At the same time, the company announced a rebranding and refreshed its logo, shortening the official name to simply “IC.”
Nico Hulkenberg of Germany and MoneyGram Haas F1 Team during Formula One Italian Grand Prix
Nico Hulkenberg of Germany and MoneyGram Haas F1 Team during Formula One Italian Grand Prix

MoneyGram Haas F1 Team added a new sponsor last week, announcing online broker IC Markets as its official Forex trading partner. The sponsorship agreement was announced ahead of the formula season finale at the Yas Marina Circuit, which took place yesterday (Sunday).

Haas F1 Team Signs Sponsorship Deal With Online Broker IC Markets

The multi-year deal puts IC Markets branding on several prominent spots of the Haas car, including the nose, front wing, halo, and cockpit headrests. The partnership marks the largest motorsport sponsorship for the Australia-based broker, which serves clients in more than 200 countries.

Tony Philip
Tony Philip

The timing coincides with a brand refresh for IC Markets, which shortened its name to “IC” as it looks to expand further in 2026. Tony Philip, the company's Chief Marketing Officer, described Formula 1 as a natural fit for a business built around speed and precision.

“Formula 1 is the perfect expression of precision, discipline, and performance under pressure, qualities that resonate deeply with IC and with the traders we serve around the world,” Philip said in a statement.

Brand Refresh Accompanies F1 Entry

The deal represents a shift in marketing strategy for IC Markets, which has operated since 2007 offering retail access to forex, stock indices, commodities, and cryptocurrency trading.

Jason Hughes as IC Markets' General Manager for the Middle East
Jason Hughes as IC Markets' General Manager for the Middle East

“The UAE is shaping the future of global finance, making Abu Dhabi the perfect stage for this partnership,” Jason Hughes, General Manager for the Middle East and North Africa region, noted the location of the announcement.

The company recently made it easier for its clients to access copy-trading services by adding a cTrader widget to the client area. Earlier, it announced plans to expand its global presence by entering the UAE market.

F1 Sponsorships Gain Traction Among Brokers

Formula 1 sponsorship has become increasingly attractive to financial services companies as the sport expands its global reach. The series added races in Miami, Las Vegas, and Saudi Arabia in recent years, while viewership has grown substantially in key markets like the United States.

IC Markets joins a crowded field of trading platforms advertising in F1, including several competitors that already sponsor teams or races like Vantage, which announced a partnership with Ferrari's Formula 1 team, Scuderia Ferrari HP in February.

Around the same time, Libertex also joined the group of Formula One sponsors through its partnership with the Kick Sauber F1 Team, while Public became a supporter of the Aston Martin Aramco Formula One Team.

MoneyGram Haas F1 Team added a new sponsor last week, announcing online broker IC Markets as its official Forex trading partner. The sponsorship agreement was announced ahead of the formula season finale at the Yas Marina Circuit, which took place yesterday (Sunday).

Haas F1 Team Signs Sponsorship Deal With Online Broker IC Markets

The multi-year deal puts IC Markets branding on several prominent spots of the Haas car, including the nose, front wing, halo, and cockpit headrests. The partnership marks the largest motorsport sponsorship for the Australia-based broker, which serves clients in more than 200 countries.

Tony Philip
Tony Philip

The timing coincides with a brand refresh for IC Markets, which shortened its name to “IC” as it looks to expand further in 2026. Tony Philip, the company's Chief Marketing Officer, described Formula 1 as a natural fit for a business built around speed and precision.

“Formula 1 is the perfect expression of precision, discipline, and performance under pressure, qualities that resonate deeply with IC and with the traders we serve around the world,” Philip said in a statement.

Brand Refresh Accompanies F1 Entry

The deal represents a shift in marketing strategy for IC Markets, which has operated since 2007 offering retail access to forex, stock indices, commodities, and cryptocurrency trading.

Jason Hughes as IC Markets' General Manager for the Middle East
Jason Hughes as IC Markets' General Manager for the Middle East

“The UAE is shaping the future of global finance, making Abu Dhabi the perfect stage for this partnership,” Jason Hughes, General Manager for the Middle East and North Africa region, noted the location of the announcement.

The company recently made it easier for its clients to access copy-trading services by adding a cTrader widget to the client area. Earlier, it announced plans to expand its global presence by entering the UAE market.

F1 Sponsorships Gain Traction Among Brokers

Formula 1 sponsorship has become increasingly attractive to financial services companies as the sport expands its global reach. The series added races in Miami, Las Vegas, and Saudi Arabia in recent years, while viewership has grown substantially in key markets like the United States.

IC Markets joins a crowded field of trading platforms advertising in F1, including several competitors that already sponsor teams or races like Vantage, which announced a partnership with Ferrari's Formula 1 team, Scuderia Ferrari HP in February.

Around the same time, Libertex also joined the group of Formula One sponsors through its partnership with the Kick Sauber F1 Team, while Public became a supporter of the Aston Martin Aramco Formula One Team.

Topics
IC Markets Global
ic-markets
F1 racing
Formula 1
About the Author: Damian Chmiel
Damian Chmiel
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Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.

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