GO Markets Renews Chelsea Sponsorship for Two More Seasons

Australia-headquartered broker, GO Markets has renewed its high-profile sports sponsorship partnership with Chelsea FC, a leading football club in England and Europe.

According to a recent announcement by the broker, it has extended its deal for another two seasons. “We look forward to achieving performance and execution that go even further beyond together,” GO Markets wrote on a social media post.

The broker inked its initial deal with the London-based club last October, gaining the status of Chelsea’s Official Online Trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Read this Term Partner. However, neither the parties disclosed the terms of the deal.

Strengthening the Brand Internationally

GO Markets backed the football club in a season that took place behind closed doors and without any spectators in the stadium due to the concerns over the spread of COVID-19. Still, promoting with the club sponsorship must have helped the broker to spread its brand awareness leading to a two-year extension of the deal.

“It is our first foray into international sports sponsorships, thus wanting it to be with a club that has a global fan base and a rich history just as we do,” GO Markets Director, Khim Khor said on the initial signing of the deal last year.

Though based in Australia, GO Markets started to expand its international presence over the past few years. It has gained licenses from the regulators in Cyprus, UAE, and Seychelles, and is now operating as a global broker.

“Partnering with Chelsea FC will help our strategy to increase international brand recognition,” Khor added.

While GO Markets is still exploring the benefits of sports sponsorships, brokerages like eToro are inking dozens of sports deals every season. The Israeli broker recently sealed a sponsorship deal with Czech football club SK Slavia Prague, along with several other similar deals.

Apart from the Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term and CFDs brokers, crypto companies are also showing too much interest in sports sponsorships. Several crypto startups, including FTX, Crypto.com, and BitMEX, have landed major sports deals.