GO Markets Becomes Sponsor of Chelsea FC

Brokerages are seeing significant value in sports sponsorships.

Another broker-football partnership was inked recently, as Australian brokerage firm, GO Markets signed a sponsorship deal with popular London-based football club, Chelsea.

Announced on Friday, the brokerage gained the status of Chelsea’s official online trading partner.

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Commenting on the sponsorship agreement, Chelsea CEO, Guy Laurence said: “We are delighted to welcome GO Markets as our Official Online Trading Partner. GO Markets are a fantastic addition to our Partners at Chelsea FC. We both share a continual pursuit of success and a record of awards.”

“We look forward to working closely with them and introducing our global fanbase to their hugely impressive range of online trading services.”

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Promoting among the European Football Fans

Chelsea is a major English football club with a rich history. It won multiple domestic and international titles and lifted England’s top club league cup six times, last in 2017. The club is also playing in the Champions League, the top European club football league, meaning the brokerage will get wide exposure among European football fans.

However, it is not clear how the brokerage will utilize Chelsea’s real-estate to promote itself. 

Based in Melbourne, GO Markets is regulated by the Australian Securities and Investment Commission (ASIC) and have also obtained licenses from the regulators in Cyprus, the UAE, and Mauritius.

“It is our first foray into international sports sponsorships, thus wanting it to be with a club that has a global fan base and a rich history just as we do,” Khim Khor, director of GO Markets, added.

“I am thrilled about our partnership with Chelsea FC and to be their Official Online Trading Partner. As a prime of primes, GO Markets offers world-class trading experience to all its clients. Partnering with Chelsea FC will help our strategy to increase international brand recognition.”

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