GO Markets Becomes Sponsor of Chelsea FC
- Brokerages are seeing significant value in sports sponsorships.

Another broker-football partnership was inked recently, as Australian brokerage firm, GO Markets signed a sponsorship deal with popular London-based football club, Chelsea.
Commenting on the sponsorship agreement, Chelsea CEO, Guy Laurence said: “We are delighted to welcome GO Markets as our Official Online Trading Partner. GO Markets are a fantastic addition to our Partners at Chelsea FC. We both share a continual pursuit of success and a record of awards.”
“We look forward to working closely with them and introducing our global fanbase to their hugely impressive range of online trading services.”
Promoting among the European Football Fans
Chelsea is a major English football club with a rich history. It won multiple domestic and international titles and lifted England’s top club league cup six times, last in 2017. The club is also playing in the Champions League, the top European club football league, meaning the brokerage will get wide exposure among European football fans.
However, it is not clear how the brokerage will utilize Chelsea’s real-estate to promote itself.
Based in Melbourne, GO Markets is regulated by the Australian Securities and Investment Commission (ASIC ASIC The Australian Securities and Investments Commission (ASIC) is the prime regulator in Australia for corporate, markets, financial services, and consumer credit. It is empowered under the financial service laws to facilitate, regulate, and enforce Australian financial laws. The Australian Commission was set up and is administered under the Australian Securities and Investment Commission Act of 2001. ASIC was initially the Australian Securities Commission based on the 1989 ASC Act. Initially, the The Australian Securities and Investments Commission (ASIC) is the prime regulator in Australia for corporate, markets, financial services, and consumer credit. It is empowered under the financial service laws to facilitate, regulate, and enforce Australian financial laws. The Australian Commission was set up and is administered under the Australian Securities and Investment Commission Act of 2001. ASIC was initially the Australian Securities Commission based on the 1989 ASC Act. Initially, the Read this Term) and have also obtained licenses from the regulators in Cyprus, the UAE, and Mauritius.
“It is our first foray into international sports sponsorships, thus wanting it to be with a club that has a global fan base and a rich history just as we do,” Khim Khor, director of GO Markets, added.
“I am thrilled about our partnership with Chelsea FC and to be their Official Online Trading Partner. As a prime of primes, GO Markets offers world-class trading experience to all its clients. Partnering with Chelsea FC will help our strategy to increase international brand recognition.”
Another broker-football partnership was inked recently, as Australian brokerage firm, GO Markets signed a sponsorship deal with popular London-based football club, Chelsea.
Commenting on the sponsorship agreement, Chelsea CEO, Guy Laurence said: “We are delighted to welcome GO Markets as our Official Online Trading Partner. GO Markets are a fantastic addition to our Partners at Chelsea FC. We both share a continual pursuit of success and a record of awards.”
“We look forward to working closely with them and introducing our global fanbase to their hugely impressive range of online trading services.”
Promoting among the European Football Fans
Chelsea is a major English football club with a rich history. It won multiple domestic and international titles and lifted England’s top club league cup six times, last in 2017. The club is also playing in the Champions League, the top European club football league, meaning the brokerage will get wide exposure among European football fans.
However, it is not clear how the brokerage will utilize Chelsea’s real-estate to promote itself.
Based in Melbourne, GO Markets is regulated by the Australian Securities and Investment Commission (ASIC ASIC The Australian Securities and Investments Commission (ASIC) is the prime regulator in Australia for corporate, markets, financial services, and consumer credit. It is empowered under the financial service laws to facilitate, regulate, and enforce Australian financial laws. The Australian Commission was set up and is administered under the Australian Securities and Investment Commission Act of 2001. ASIC was initially the Australian Securities Commission based on the 1989 ASC Act. Initially, the The Australian Securities and Investments Commission (ASIC) is the prime regulator in Australia for corporate, markets, financial services, and consumer credit. It is empowered under the financial service laws to facilitate, regulate, and enforce Australian financial laws. The Australian Commission was set up and is administered under the Australian Securities and Investment Commission Act of 2001. ASIC was initially the Australian Securities Commission based on the 1989 ASC Act. Initially, the Read this Term) and have also obtained licenses from the regulators in Cyprus, the UAE, and Mauritius.
“It is our first foray into international sports sponsorships, thus wanting it to be with a club that has a global fan base and a rich history just as we do,” Khim Khor, director of GO Markets, added.
“I am thrilled about our partnership with Chelsea FC and to be their Official Online Trading Partner. As a prime of primes, GO Markets offers world-class trading experience to all its clients. Partnering with Chelsea FC will help our strategy to increase international brand recognition.”