GAIN Capital Holdings, Inc. (NYSE: GCAP), the largest provider of retail FX in the United States, has unveiled a new multi-brand affiliate marketing program called GAIN Affiliates. The new program helps introduce select customers to its global collection of retail trading brands.
GAIN Affiliates expands the group’s efforts to work with and target a much broader audience of affiliate partners. The development is important as provides access to a wide range of marketing tools and a full bevy of resources at GAIN Capital’s disposal. The Income Access software will power the new GAIN Affiliates programme, which allows financial trading affiliates to promote GAIN’s CFD, spread-betting and forex trading brands City Index and Finspreads UK. Their flagship forex brand FOREX.com will join the programme later in 2017.
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As such, the new offering is performance based and helps introduce qualified customers to multiple leading retail trading brands. GAIN Affiliates’ value-added services are slated to include on-demand banner adverts, content, and videos that are available via its self-service portal.
According to Samantha Roady, President, Retail at GAIN Capital, in a statement on the launch: “Our new affiliates offering expands on our very successful Introducing Broker program, which has been in place now for well over a decade. With the launch of GAIN Affiliates, we are now able to work with a wider range of affiliate partners, offering them access to a robust suite of digital marketing tools, real-time performance reporting and a dedicated support team.”
“Our goal with the new program is to develop long term relationships with quality affiliate partners who are interested in establishing a relationship with our top tier, highly respected brands, while allowing us to reach new clients in a cost-effective manner,” she added.