GAIN Capital Holdings, Inc. (NYSE: GCAP) has undergone a new branding revamp for its global retail foreign exchange (FX) group, FOREX.com. The new refresh entails a visualized alteration to its web portal, complete with an updated online presence and website offering, per a GAIN statement.
The new FOREX.com website boasts a number of new features, including augmented market research and expert insights to go along with a strengthened educational portal that caters to traders both novice and expert.
The company has also announced a number of future updates that will be rolled out in 2016, namely as today’s branding represent the first of multiple service enhancements globally. Per the new branding, the group has unveiled a redesigned website for FOREX.com, which also constitutes the group’s IIROC regulated service in Canada, www.forex.com/en-ca .
Our brand and website refresh marks the beginning of a series of exciting and innovative enhancements
“Our brand and website refresh marks the beginning of a series of exciting and innovative enhancements to our products and services and reflects our commitment to empower each and every one of our traders with tools to help make effective investment and trading decisions. FOREX.com customers have a deep passion for trading, and their aspirations fuel our continual drive to innovate and provide a better trading experience,” explained Glenn Stevens, CEO of GAIN Capital, in a statement on the branding.
According to Samantha Roady, President of Retail, in a recent statement on the web redesign: “The new FOREX.com visual identity and web experience is bold and modern, reflecting our leadership position as a global FX brand supporting traders from over 180 countries.”
“It delivers on our goal of providing a seamless and consistent customer experience across a variety of platforms and devices and, above all, represents our ongoing commitment to providing customers with everything they need to realize their trading potential and goals,” she added.