GAIN Capital Secures Deal To Sponsor Manchester City Football Club

Until recently, it was more or less unheard of for FX firms to invest large sums of their advertizing budget in the highly expensive medium that is sports sponsorship.

Whilst this type of commercial advertizing is highly costly, it is very high profile and in the case of British Premier League football, comes with more than a degree of kudos.

The latest FX company to sign a sponsorship deal with a world renowned soccer team is GAIN Capital, today announcing that the American FX company will sponsor Britain's Manchester City Footall Club on an official basis.

Brokers Compete For Premier League Prestige

Earlier this year, rival company Alpari sealed a sponsorship deal with compatriate football team West Ham United Football Club, marking the first of such high profile sponsorship deals this year.

FxPro however is a relative veteran of the sports advertizing scene, having embarked on a series of such ventures in recent times, spending approximately $20 million per year according to Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term Magnates research.

Thus far, the company has secured one Premier League deal with Fulham Football Club, the markings being present on the shirts of Fulham Football Club's players, and another to sponsor Aston Villa Football Club's strip.

In addition, FxPro sponsors two Formula 1 motorsport teams, with both the Virgin and Sauber entrants bearing FxPro livery, and is a naming rights partner to Australian Super Rugby as well as being the official partner of the Asian Champions League Football.

Company To GAIN An Insider's View

As part of this particular partnership, FOREX.com, the retail division of GAIN Capital, will create exclusive behind-the-scenes content of one of the world's most famous sports franchises, providing an insider's view of how the club is run via the players, business operations and backroom staff.

Premier League football is such a lucrative and high ticket value industry these days, that it is not uncommon for such deals to take place on an international level, this being no exception.

Manchester City Captain Vincent Kompany along with the football club's Chief Commercial and Operating Officer Tom Glick were joined by GAIN Capital's Regional Director Shane Braunstein at the partnership announcement event today in Hong Kong, in conjunction with Manchester City's pre-season Tour of Hong Kong.

GAIN Capital Chief Marketing Officer, Samantha Roady welcomed the sponsorship deal today by issuing a corporate statement: "We are extremely pleased to partner with Manchester City. "

"Besides being one of the most prestigious football clubs in the world, they are leading the way in digital innovation among sports brands. As an online business, we are excited by the opportunity to work closely with Manchester City to explore innovative ways to Leverage Leverage In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders Read this Term our respective digital and social media presences to build our brand among football fans across the globe."

Tom Glick, Chief Commercial & Operating Officer for Manchester City Football Club, added: "GAIN Capital and Manchester City are both leaders in their respective fields. Our partnership is rooted in the recognition that the fundamental elements of success in football and trading are the same: strong preparation and superior execution.

Mr. Glick concluded that "GAIN's plans to leverage this connection are unique in sports sponsorship and we look forward to working with them."