FlexTrade Systems Partners with Australian Broker Bell Direct
- Under the agreement, Bell Direct will use FlexOMS to facilitate Smart Order Router Algo strategies.

FlexTrade Systems, a provider of multi-asset Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term and order management systems, announced on Sunday that it has partnered with Bell Direct, an online broker. Under the agreement, the Australia-based broker will use FlexOMS to facilitate Smart Order Router Algo strategies for the Australian market.
FlexOMS is a multi-asset platform. It provides sell-side firms with an end-to-end solution across multiple desks, trading styles and regions. Through the platform, institutions have access to a streamlined trading process.

Lee Muco
Source: LinkedIn
Commenting on the partnership, Lee Muco, COO of Bell Direct, said: “We needed a system that would cater to our existing workflow while also considering the new workflow requirements of the Australian markets. FlexTrade’s technology fit the bill on all counts and matched our commitment to provide clients with the best in brokerage services.”

Dan Enstedt
Source: LinkedIn
Dan Enstedt, Vice President of Business Development for FlexTrade’s Sydney-based operations covering Australia and New Zealand, added: “We are thrilled to partner with Bell Direct. It is a premier online brokerage service for the region and we look forward to a long-term relationship in which FlexTrade’s cutting-edge technology empowers both firms to grow and expand in the Australian and New Zealand markets.”
FlexTrade Systems is bolstering its business development units
FlexTrade was founded in 1996. It is a leading provider for broker-neutral algorithmic trading platforms for equities, foreign exchange and listed derivatives. The firm has more than 225 buy-side and sell-side firms as clients.
Currently, the company is going through a hiring spree, with the firm actively recruiting talent to its business development units. Earlier this year, the company hired Paul Alves as Senior Vice President of Global FX Business Development.
In addition, the firm also bolstered its product offering this year by partnering with BestX. Through this partnership, it implemented the BestX Analytics Analytics Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Read this Term solution into its FlexTRADER EMS. Only last week Finance Magnates reported that the firm upgraded its EMS offering with a new framework for strategy development and large-scale back-testing.
FlexTrade Systems, a provider of multi-asset Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term and order management systems, announced on Sunday that it has partnered with Bell Direct, an online broker. Under the agreement, the Australia-based broker will use FlexOMS to facilitate Smart Order Router Algo strategies for the Australian market.
FlexOMS is a multi-asset platform. It provides sell-side firms with an end-to-end solution across multiple desks, trading styles and regions. Through the platform, institutions have access to a streamlined trading process.

Lee Muco
Source: LinkedIn
Commenting on the partnership, Lee Muco, COO of Bell Direct, said: “We needed a system that would cater to our existing workflow while also considering the new workflow requirements of the Australian markets. FlexTrade’s technology fit the bill on all counts and matched our commitment to provide clients with the best in brokerage services.”

Dan Enstedt
Source: LinkedIn
Dan Enstedt, Vice President of Business Development for FlexTrade’s Sydney-based operations covering Australia and New Zealand, added: “We are thrilled to partner with Bell Direct. It is a premier online brokerage service for the region and we look forward to a long-term relationship in which FlexTrade’s cutting-edge technology empowers both firms to grow and expand in the Australian and New Zealand markets.”
FlexTrade Systems is bolstering its business development units
FlexTrade was founded in 1996. It is a leading provider for broker-neutral algorithmic trading platforms for equities, foreign exchange and listed derivatives. The firm has more than 225 buy-side and sell-side firms as clients.
Currently, the company is going through a hiring spree, with the firm actively recruiting talent to its business development units. Earlier this year, the company hired Paul Alves as Senior Vice President of Global FX Business Development.
In addition, the firm also bolstered its product offering this year by partnering with BestX. Through this partnership, it implemented the BestX Analytics Analytics Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Read this Term solution into its FlexTRADER EMS. Only last week Finance Magnates reported that the firm upgraded its EMS offering with a new framework for strategy development and large-scale back-testing.