The London-based subsidiary of GAIN Capital’s Forex.com brand is launching a transformative effort. The company is rolling out a set of new assets that are made available for trading via the upgraded desktop and mobile trading applications.
Aside from CFDs on equities, the company has cut fees on its FX and indices offerings. The service is upgraded with a powerful new multi-asset trading platform and mobile apps for Android and iOS.
Rising Competition Prompting Better Trading Conditions
The ultra-competitive landscape in the developed UK and EU market is pushing GAIN Capital’s Forex.com brand to boost its offering and go head to head against market leaders IG Group and CMC Markets.
The new apps feature a series of new functionalities like hedging capabilities, guaranteed stop loss orders, and enhanced account alerts. The latest changes are a response to the growing likelihood of a regulatory revamp of the industry in the coming quarters.
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While the European Securities Markets Authority (ESMA) and the UK Financial Conduct Authority (FCA) have postponed their new limitations to next year, the upcoming changes to retail trading are likely to be material.
Some European regulators like the CySEC, the French AMF and German BaFin have become more stringent in the run-up to the decisions from the central European authority.
Commenting on the launch, the President of Retail at GAIN Capital, Samantha Roady, said: “The latest enhancement to our service, coupled with the superior trade execution and outstanding support for which we’re known, further supports our mission of delivering our customers an exceptional trading experience.”
Clients of Forex.com have gained access to more than 180 global markets, which include 84 currency pairs, 17 indices, and 11 commodity CFDs. A total of 65 US and UK equity CFDs are now available with the company looking to respond to rising demand for the trading of the most popular shares.
Pricing on the existing offerings has been reduced with up to 33 savings on some of the most popular FX pairs. Fixed spreads on some indices are now as low as 1 point during open market hours.
Existing clients of GAIN Capital’s Forex.com UK subsidiary can upgrade to the new service immediately. The company is preparing a global rollout in the coming months.