Exclusive: AxiTrader Rebrands to Axi, Becomes Manchester City FC Sponsor

The financials of the deal were not disclosed.

Online brokerage platform Axi, previously known as AxiTrader, has inked a multi-year sponsorship deal with English football giant, Manchester City FC.

This came with the rebranding of the forex and contract for difference (CFD) brokerage to Axi that, according to it, will capture the excitement of the trading market, the brokerage exclusively shared with Finance Magnates.

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The partnership with the football club is the broker’s first major sports sponsorship deal, and it is optimistic that this will create brand awareness among the lucrative sports fan base.

Commenting on this, Axi’s chief commercial officer, Louis Cooper said: “As we started looking into relaunching our brand, we felt there were lots of similarities with how the world’s leading football clubs are focused around gaining that competitive edge and Manchester City personified that.”

The sponsorship deal will allow the brokerage to promote itself in the Etihad Stadium, Manchester City’s home turf, and also on the club’s digital real estate. Additionally, the clients of the brokerage will receive exclusive offers and promotions.

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“The refresh of the Axi brand and the partnership with Manchester City is part of our strategy to make our brand, award-winning services and product portfolio more accessible to more traders across the 100+ countries we operate in,” Cooper added.

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Axi’s offerings include CFD trading with forex, commodities, indices, and cryptocurrencies.

The broker has additionally launched an incubation program to train novice investors and allocated over AUD10 million for the program.

“We have introduced a lot of innovation over the past few years – a more robust platform and a wider range of products for our clients around the world. This rebrand to Axi reflects our continuing efforts to deliver the trading edge for every trader,” Rajesh Yohannan, CEO at Axi, added.

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