Ex-Saxo Bank Executive Launches Advisory Services Company For FX and CFD Firms

Professional services consultancy services are largely notable by their scarcity in the FX industry as a whole. Whilst there are some law firms which concentrate on the establishment of retail FX and binary options companies, and offer services which assist with regulatory compliance, a consultative framework is not commonplace.

Today, Patrick Mortensen, formerly of Saxo Bank, announced his establishment of FXBtoB, a new consultancy company, the services of which include assisting B2B service providers position their business towards brokers, and support companies who are looking to enter or improve their offering within the Institutional FX, Retail FX, CFD and Binary Options market.

Attendees to the iFXEXPO in Cyprus this year will have been party to a short preview of this from Mr. Mortensen during a speech which he delivered on day two of the conference detailing what he termed the "A-Z Solution Open A Brokerage".

An International Perspective

Mr. Mortensen, an industry executive who previously held the position of Head of Institutional Marketing & Institutional Business at Saxo Bank recognizes that the market for advisory services is currently dominated by a few US based firms, and as a result believes that there is certainly a need for such consultancy in Europe, offered by a firm with a European background.

The rationale behind the launch of the new firm according to Mr. Mortensen is that “with FXBtoB we aim to provide high quality value based advisory services. The ability for new and existing brokers to navigate through the number of providers for both core- and ancillary FX/CFD services is becoming more time consuming and complex.”

“At the same time it is becoming increasingly difficult to sell services to brokers that are often seeing an overall compression on margins. We are looking to Bridge Bridge The bridge or liquidity bridge is an essential component for brokers that are enabling their clients to trade at interbank rates directly via a Prime Broker or a Prime-of-Prime (PoP). While market makers do not require a bridge in order to service its clients, brokers which are sending through orders to a liquidity provider or an electronic execution venue need a bridge to connect their trading platform to the interbank market.Bridges are used extensively in forex trading, specifically for Metat The bridge or liquidity bridge is an essential component for brokers that are enabling their clients to trade at interbank rates directly via a Prime Broker or a Prime-of-Prime (PoP). While market makers do not require a bridge in order to service its clients, brokers which are sending through orders to a liquidity provider or an electronic execution venue need a bridge to connect their trading platform to the interbank market.Bridges are used extensively in forex trading, specifically for Metat Read this Term that gap to provide value added services from both ends of the table” he said.

Enterprise Consultancy

FXBtoB will initially focus on three areas: broker start-up services, broker improvement services, and B2B marketing services.

“Many trading records have been broken in the first six months of 2013” explained Mr. Mortensen with regard to the market conditions for launching new FX brokerages and firms which offer ancillary services.

“When it comes to volume and executed trades and we’ve already been approached by companies who want advice on how to start-up new brokerages.”

“There are many opportunities right now and both employees within the industry who are looking to branch out and start-up their own broker, as well as companies who want to expand into Europe, Africa and the Middle East are attracted by the Leverage Leverage In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders Read this Term possibilities and number of derivative based products that can be offered through a European license” he concluded.

Although the consultancy’s launch is effective today, FXBtoB will be present at this week’s ForexMagnates Summit in Tokyo as part of the official launch.