easyMarkets, a CySEC-regulated forex broker, has signed a three-year sponsorship deal with Real Madrid CF, becoming the Spanish football club’s online trading partner.
As confirmed by Finance Magnates, the partnership between the two will begin from the upcoming 2020-21 season.
Commenting on this major sponsorship deal, Ohad Golan, the brokerage’s chief marketing officer, said: “easyMarkets was looking to partner with a team that has instant recognizability, a rich history, and a loyal, dedicated fan base. We sought to sign with a great club that has global appeal, with millions of eyes on it each match – and Real Madrid was the obvious choice. We look forward to leveraging Real Madrid’s immense popularity and global appeal strategically as we move forward.”
Upgrading Football Club Sponsorship
Till the last football season, easyMarkets was the main shirt sponsor for Real Betis, another Spanish club playing in La Liga. Though the broker had a three year deal with that club, signed last year, it prematurely ended its contract. Online bookmaker Betway is now sponsoring the club’s shirts.
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Indeed, the exit from sponsoring the shirts of Real Betis and entering into a deal will Real Madrid is justified as the later is one of the major football clubs, not only in Spain but globally.
Real Madrid won the top domestic season last year, adding to its 34 La Liga titles. The club also won 13 UEFA Champions League, along with 3 Intercontinental Cups, and 4 FIFA Club World Cups.
Additionally, the club is consistently qualifying for Champians League, as a result, the easyMarkets brand will get much bigger exposure all over Europe.
“Both, Real Madrid and easyMarkets, are leaders in their sector and share common values. We are happy to welcome them as Official Online Trading Partner beginning with the 20/21 season,” Emilio Butragueño, institutional relations director at Real Madrid, added.