Now this is some brilliant marketing. Ava FX offers a 96% discount on its Online Trading Course making it probably the first fx offering on Groupon. This way Ava FX taps the large Groupon clients base and also reaches completely new audience – which it may have not been able to reach otherwise. This is surely a great deal for Ava as Groupon serves as an ‘affiliate’ here and is only paid for signups while Ava gets clients for free.

With the spiraling marketing costs such deals will inevitably become more and more popular as indirect/affiliate marketing offers a sensible alternative to CPC/CPM models, however will not be able to replace them completely.

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