Twitter is Eating into Facebook’s Lead in Social Forex Referrals

The latest FM Intelligence Index reveals that the 140-characters social network grew its share by 61% in three months.

The latest Referrals Ranking from Finance Magnates Intelligence Department for November is here and it shows that the smaller competitors in the social sphere are expanding their market share at the expense of the biggest player. This publication is meant to help marketing executives decide where best to invest their brokerages’ precious resources.

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Country ranking

Looking at the top five geographical traffic sources for international firms (non-Japanese brokers), we get a mostly unsurprising picture this month. The ranking stayed generally the same as the last index we published with the UK on top, the US in second place and Germany finishing the top three list.

The main difference in November is that Spain has fallen from the top five list, clearing the way for Japan to come in at number five and for Italy to advance to number four.


Broker websites

This time we are also revealing the top broker websites in terms of global traffic. We can see that the North American brokers are leading the way, with OANDA at number one and Interactive Brokers at number three. The UK-headquartered heavyweight IG Group is at number two this November.


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The top social sources for relevant traffic for brokers has some very interesting data. While the number one social referral source is still Facebook with about 44% of the market, smaller competitors have grown at its expense – especially Twitter which is still at number three. Twitter has expanded from about 9% to 15% in the last three months of social traffic.

At the respectable second place is Google’s video service Youtube with about 32%


Working for you

This is the latest publication from the FM Traffic Indices – a new cross-industry benchmark, created with a methodological formula that matriculates data from three main sources: brokers’ trading volumes, brokers’ traffic data and insider information.

In today’s business world, big-data analysis and access to objective information sources are crucial to success. Unfortunately, until now it has been very hard and costly, if possible at all, to find any reliable benchmarks for operations in social, FX and CFDs trading.

For this reason, the Finance Magnates Intelligence Department has launched a new project, creating a set of monthly indices encompassing various aspects of the online trading industry. These indices will provide you with unique data points gathered by our analysts that will serve as a valuable knowledge base for your decision making.

Want to see the whole picture? Get the full FM Intelligence traffic report for November. Get the report!

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