Read Our Exclusive Interview with OANDA's New CMO, Drew Izzo

As Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term Magnates exclusively reported, Drew Izzo is OANDA’s new Chief Marketing Officer (CMO). We reached out to Mr. Izzo to hear what the newly appointed talent has to say about the marketing strategy of one of the the leading FX brands. The full interview was published in our newly designed “Meet the Experts” website section.

Our observations are that OANDA is known for being quite conservative in its marketing strategy. Do you plan to change that and how?

I wouldn’t say it has been conservative. In the past word of mouth has been the company’s key driver of growth, I am here to scale that growth even further. Throughout my career I have scaled companies and I will apply those learnings to OANDA in a vary aggressive manner. What's great is that we have a strong brand – we have added great talent across the world, as you have noticed our launch in Australia and the appointment of Gavin Ward And Louis Cooper and Daniel Skowronski in the UK. There will be more exciting announcements forthcoming, you will hear much more from OANDA globally going forward.

Is OANDA currently using a network of Affiliates Affiliates Affiliates serve as an essential component of a broker’s client acquisition tactics and marketing. One of the most important functions of affiliate marketers is the sending of leads to the broker, which are directly opening an account or visiting the broker’s website. There are several ways in which brokers are compensating affiliates based on the number and type of clients they refer to the company and whether or not or how much they end up depositing.Understanding CPA or Cost Per Acquisition T Affiliates serve as an essential component of a broker’s client acquisition tactics and marketing. One of the most important functions of affiliate marketers is the sending of leads to the broker, which are directly opening an account or visiting the broker’s website. There are several ways in which brokers are compensating affiliates based on the number and type of clients they refer to the company and whether or not or how much they end up depositing.Understanding CPA or Cost Per Acquisition T Read this Term/IBs and do you plan to do further work in that direction?

Historically OANDA hasn’t been using introducing brokers, however that is about to change. We are in the process of evaluating partnerships, we will be incredibly selective in who we are partnering with and the costs will be fully transparent to our clients.

What would be your main markets of focus in your new position and why?

OANDA is a global brand and we want to grow globally across the regions where we are regulated. That said, we will follow the volume and get regulated under new jurisdictions and in other parts of the world when the time comes.

To read the full interview, follow the link to our "Meet the Experts" site.