As Forex Magnates exclusively reported, Drew Izzo is OANDA’s new Chief Marketing Officer (CMO). We reached out to Mr. Izzo to hear what the newly appointed talent has to say about the marketing strategy of one of the the leading FX brands. The full interview was published in our newly designed “Meet the Experts” website section.
Our observations are that OANDA is known for being quite conservative in its marketing strategy. Do you plan to change that and how?
I wouldn’t say it has been conservative. In the past word of mouth has been the company’s key driver of growth, I am here to scale that growth even further. Throughout my career I have scaled companies and I will apply those learnings to OANDA in a vary aggressive manner. What’s great is that we have a strong brand – we have added great talent across the world, as you have noticed our launch in Australia and the appointment of Gavin Ward And Louis Cooper and Daniel Skowronski in the UK. There will be more exciting announcements forthcoming, you will hear much more from OANDA globally going forward.
Is OANDA currently using a network of affiliates/IBs and do you plan to do further work in that direction?
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Historically OANDA hasn’t been using introducing brokers, however that is about to change. We are in the process of evaluating partnerships, we will be incredibly selective in who we are partnering with and the costs will be fully transparent to our clients.
What would be your main markets of focus in your new position and why?
OANDA is a global brand and we want to grow globally across the regions where we are regulated. That said, we will follow the volume and get regulated under new jurisdictions and in other parts of the world when the time comes.
To read the full interview, follow the link to our “Meet the Experts” site.