Holy Smokes!! Investing.com Cost $2.45 Million
In an update to our post earlier today about ForexPros rebranding to Investing.com, Fusion Media, parent of ForexPros just released
In an update to our post earlier today about ForexPros rebranding to Investing.com, Fusion Media, parent of ForexPros just released its official press release. Just to catch everyone up on the previous news. Over the weekend, leading forex web portal ForexPros rebranded to Investing.com. With the site becoming more devoted to CFDs over the last few years than just forex, the name change is meant to diversify its appeal and readership.
While the brand switch makes sense, the huge surprise is the figure that Fusion Media paid for the URL. According to company, the Investing.com URL domain was picked up for $2.45 million and was one of the top twenty most expensive domains ever purchased. As written earlier “having a single word URL like investing.com also adds value to the overall company. When evaluating companies, a strong URL is often considered a ‘huge’ plus by VCs and just having such a domain can get you in the door of sought after meetings”.
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So, is this a great move for ForexPros? Let us know in the comments
Investing.com Domain Purchased for $2.45 Million, Is Set To Become Leading Financial Portal
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Nicosia, Cyprus – Financial website Forexpros.com has purchased the domain name Investing.com for $2.45 million and will launch a global financial portal under that URL on December 11. The sale price makes Investing.com among the 20 most expensive domain names ever purchased.
Investing.com will offer a complete and free resource for novice and semi-professional traders and investors, offering a wide range of real time quotes and charts, breaking news, financial tools, calendars and technical analysis. The site will serve all asset classes, including Indices and Stocks, Bonds, Futures, Commodities and Forex.
“Our goal is to be a one-stop shop for active financial traders and investors worldwide by providing streaming real-time data, powerful analysis tools, and the most user-friendly and language-accessible site of its kind,” said CEO and founder Dror Efrat.
Investing.com is seeking to differentiate itself from the likes of Bloomberg and Reuters by offering all content free of charge (even that which would generally be accessible through premium membership on other sites) and gearing its tools toward active, semi-professional traders and investors rather than long-term professional traders and large firms.“We’re the only solution with such a wide range of real time data, tools and news offered for free – and our growth rate indicates that our offering is both needed and well utilized in the market,” said Efrat,
Investing.com has over 70 employees in offices throughout the world including Cyprus, Madrid and Tel Aviv . The site’s progenitor, Forexpros.com, boasted 3,600,000 unique users per month, and since being founded in 2007, has become among the top 40 financial sites worldwide.
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Again. It is no more Forex site. Do not inlcude it in Forex Magnates reports.
Hmm. And where are they getting the quotes from? Illegaly from CFD brokers I assume. No disclaimer regarding data source etc. Some of the “CFD” data is so precise that it makes one think it is a regular stock quote slightly modified to appear as from OTC market. Any idea?
Most brokers soliciting traders in China rely on the trader’s own ability to send funds out of the country. Some payment methods will allow it through, and once the money is outside of China’s borders and invested with an overseas broker, the government there has no control over it. This means that most traders deal with overseas companies completely, as the government doesnt allow any western business – this new pilot may be the first step toward a friendlier environment for firms to set up operations on the Mainland, although I cannot foresee China ever moving toward a free market… Read more »
Most brokers soliciting traders in China rely on the trader’s own ability to send funds out of the country. Some payment methods will allow it through, and once the money is outside of China’s borders and invested with an overseas broker, the government there has no control over it. This means that most traders deal with overseas companies completely, as the government doesnt allow any western business – this new pilot may be the first step toward a friendlier environment for firms to set up operations on the Mainland, although I cannot foresee China ever moving toward a free market… Read more »
Although the domain forexpros.com will redirect to investing.com they will have a lot to build in the SEO
How can a FX website that offers everything for free have 70 employees? Where’s the trick?
what do you mean? for you as a trader it’s all free (just like the news on this website) while they profit from advertising
Its not like I’m complaining, just wondering how they can employee 70 people only from advertisting revenues?
you’d be surprised the level of profitability of forex portals 🙂 brokers pay A LOT to acquire new clients and for branding
The real question is WHO did they buy the domain from? I am willing to bet you that the previous owner is someone connected with Fusion Media and that the money just left one pocket and went to the other … makes for great PR though 🙂
@MC
Yeah that is true I think. Imagine if they roll that money in the real marketing like site redesign and traffic acquiring. That could me much profitable.
Its just PR trick for now.
I don´t get it why they rebranded to investing.com. Look at succesful companies like COCA COLA, AMAZON oder PORSCHE. Their names aren´t drinking.com, selling.com or driving.com. I don´t think this a well thought decision. But I´m sure the owners of Fusion had their thoughts about this step.
Well, regarding market data I’ve observed many times that their charts show more prices update/hour than CHI-X for example, in low-volume equities. That’s strange. Do they have access to a Market Maker with more volume than CHI-X? Go take a look to some european values with low volume… They must take those values from incumbent exchanges. Also, many Market Makers charge their users for a real-time data feed, since the feed is created anyway from the exchanges data feeds. If forexpros had to pay all exchanges for public real-time display of market data, the business would be in serious problem,… Read more »
@ Sebastian: Well, let me say that your comment brought a smile first. The point about driving.com and selling.com is valid and that way be it Twitter or Yahoo or in Forex world Oanda, the meaning of the name itself does not mean much if the brand gets created. The point is that the name ForexPros would not work if they wish to expand into overall investing world and not just Forex. We should also see the huge publicity this domain name purchase has brought to them. To be honest I have always favored FxStreet.com much more and I also… Read more »
It’s a pretty good purchase, IMHO. Not only do they get a nice domain name, which will attract visitors on its own, but now also everyone is talking about how crazy they are to pay such an amount for a domain name, providing ForexPros with extra publicity.
i’d be amazed if they really paid this sum in full upfront
@ Michael, My thoughts exactly