ForexPros Rebranding to Investing.com

Following on the wave of brokers who have shed ‘FX’ from their name and rebranded to a more generic title, leading web portal ForexPros has become Investing.com. The change occurs as ForexPros has moved beyond being just a Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term portal and has developed a strong presence covering CFDs as well. While forex still dominates the site, Gold, Oil, and Equities Equities Equities can be characterized as stocks or shares in a company that investors can buy or sell. When you buy a stock, you are in essence buying an equity, becoming a partial owner of shares in a specific company or fund.However, equities do not pay a fixed interest rate, and as such are not considered guaranteed income. As such, equity markets are often associated with risk.When a company issues bonds, it’s taking loans from buyers. When a company offers shares, on the other hand, it’s selling pa Equities can be characterized as stocks or shares in a company that investors can buy or sell. When you buy a stock, you are in essence buying an equity, becoming a partial owner of shares in a specific company or fund.However, equities do not pay a fixed interest rate, and as such are not considered guaranteed income. As such, equity markets are often associated with risk.When a company issues bonds, it’s taking loans from buyers. When a company offers shares, on the other hand, it’s selling pa Read this Term are also well represented.

Beyond simply moving to a generic financial name which is similar to AVAFX becoming AVATRADE and TadawalFX rebranding to Liquid Markets earlier this year, having a single word URL like investing.com also adds value to the overall company. When evaluating companies, a strong URL is often considered a ‘huge’ plus by VCs and just having such a domain can get you in the door of sought after meetings (don’t read between the lines – I am not starting rumors that they are on the block, just making an important point).

Currently, only the English site has switched to Investing.com, but the company has stated that other languages will be making the change soon. According to their latest information given to advertisers, ForexPros operates 18 different language sites and as of Q2 2012 had 2.7 million monthly unique visitors and 35 million pageviews. In Forex Magnate's Q3 Industry Report, ForexPros topped our rankings of most visited forex web portals, due to its continued growth being attributed to its CFDs expansion.