Following on the wave of brokers who have shed ‘FX’ from their name and rebranded to a more generic title, leading web portal ForexPros has become Investing.com. The change occurs as ForexPros has moved beyond being just a forex portal and has developed a strong presence covering CFDs as well. While forex still dominates the site, Gold, Oil, and Equities are also well represented.
Beyond simply moving to a generic financial name which is similar to AVAFX becoming AVATRADE and TadawalFX rebranding to Liquid Markets earlier this year, having a single word URL like investing.com also adds value to the overall company. When evaluating companies, a strong URL is often considered a ‘huge’ plus by VCs and just having such a domain can get you in the door of sought after meetings (don’t read between the lines – I am not starting rumors that they are on the block, just making an important point).
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Currently, only the English site has switched to Investing.com, but the company has stated that other languages will be making the change soon. According to their latest information given to advertisers, ForexPros operates 18 different language sites and as of Q2 2012 had 2.7 million monthly unique visitors and 35 million pageviews. In Forex Magnate’s Q3 Industry Report, ForexPros topped our rankings of most visited forex web portals, due to its continued growth being attributed to its CFDs expansion.