Retail investors spent 2025 doubling down on AI infrastructure, European defence, and frontier quantum computing, highlighting the market’s most crowded trades and fastest-growing favourites on trading and investing platform eToro.
The latest eToro data shows that investors shifted from pure AI “hype” names to companies tied to hard assets, long-term contracts, and clearer revenue visibility.
AI Infrastructure Drives Retail Positioning
AI data centres and cloud infrastructure sat at the center of retail positioning in 2025, as investors focused on the companies powering large-scale AI deployment rather than just the headline chip makers.
Nebius Group, an AI infrastructure provider, emerged as the standout story, recording a 328% increase in holders on eToro and topping the platform’s global “top risers” list for the year.
You may also like: eToro Expands Sports Portfolio with Ligue 1 and Formula One Deals
Oracle, another major player in data infrastructure, ranked third with a 228% year-on-year jump in holders, underlining how retail investors targeted firms tied directly to data centre buildout and enterprise AI adoption.
- “AI Highlights Existing Problems and Makes Them Bigger”: Insight at FMLS:25 on Data Challenges
- Bank of London Product Head: “Clients Don’t Want to Wait for Cutoff Times” On-Chain
- “Regulators Are Being Asked to Slow Down the Pace”: Muinmos Founder on AI and ESMA Guidance
Nvidia remained the single most held stock on the platform and still added 21% more holders over the year, while Meta, which has positioned itself as a key AI technology player, grew its holder base by 19%.
“After a chip-led rally in previous years, investor attention has shifted toward infrastructure and enablers of AI deployment like Nebius Group and Oracle, fueled by the massive surge in data center investment around the world, which reached $61 billion in 2025 according to S&P Global,” commented Lale Akoner, the Global Market Strategist at eToro.
European Defense Becomes Structural
Defence names listed in Europe also moved into focus as a structural allocation rather than a tactical trade for many retail investors.
Four European defence groups appeared in the global “top risers” table on eToro: Italy’s Leonardo in fourth place with a 209% rise in holders, France’s Thales in seventh with a 167% increase, Germany’s Rheinmetall in eighth with 165%, and the UK’s BAE Systems in tenth with 141% growth in holders.
Their ascent came against the backdrop of a proposed €800 billion plan by the European Union to rearm the continent, which has sharpened attention on defence spending and procurement pipelines.
Retail Portfolios on eToro in 2025
Alongside AI and defence, quantum computing began to register as a recognisable theme in retail portfolios on eToro in 2025. Quantum computer makers IonQ and D-Wave Quantum both made the global risers list, securing sixth and ninth place respectively, with increases in holders of 169% and 149%.
Healthcare stocks produced two contrasting stories in retail behaviour over 2025. UnitedHealth and Hims & Hers Health ranked among the most popular names on eToro, reflecting steady demand for health-related exposure despite market volatility .
UnitedHealth, which appeared as a top riser in both the second and third quarters, finished the year as the stock with the second-largest increase in holders at 273%.