WorldPay US has partnered with Oink to expand its strategic merchant acquisition plans for the youth market.
The partnership between WorldPay’s US subsidiary and Oink (previously Virtual Piggy) will help expand the youth oriented payment platform to more merchants. The addition of the new payment method to WorldPay merchants will allow them to safely target a younger demographic, under 21 year old.
“WorldPay is an excellent partner for Oink, their expertise with in-person, online and mobile payments fits our strategy perfectly, and we’re excited to reach their merchant base with our safe youth transactions solution” said Dr. Jo Webber, CEO and Founder of Oink. “
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Oink is the only COPPA (The Children’s Online Privacy Protection Act) compliant payment service. Because of this, retailers accepting Oink can reach out to the under 21 demographic in a safe, effective, and most importantly, legal way.
“Integrating Oink into our payment processing offerings is a great addition to the current services that WorldPay offers, We’re excited to work with Oink, bringing their COPPA-compliant solution to our clients worldwide and expanding their revenue opportunities within the teen market,” added Tony Catalfano, President and CEO, WorldPay US.