World First Opens Amsterdam Office to Better Serve Benelux Clients ‎

World ‎First‎ is expanding its operations with a new 'Dutch ‎Branch' to provide various ‎services to the customers.

World First, fintech specialist in foreign exchange and money transfer, today ‎announced the launch of a new office in Amsterdam to increase its international ‎footprint and help customers based in the Benelux region manage their cross border ‎currency payments quickly and securely, as per an official statement.‎

World First’s unique service, which combines specialist knowledge of foreign ‎exchange markets with technological innovation, helps international sellers grow their ‎online business and transfer their earnings back home quickly, conveniently ‎and economically. The company’s offering removes unnecessary hurdles like the ‎need to open a local bank account, which can be costly and ‎inflexible, by offering free access to euro receiving ‎accounts so merchants can collect revenue in the local ‎currency. ‎

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Since opening its doors in 2004, World First has grown rapidly into a global business that successfully exchanged more than £35 billion for over 100,000 individuals ‎and businesses. Other milestones include hundreds of ‎partnerships worldwide, with over 180 partners in China alone, employing more than 450 people across four ‎continents, and holding over 50 licenses and operates in 45 countries. The new Dutch branch joins existing 5 ‎offices in London, Sydney, Texas, Singapore and Hong Kong with plans for further ‎expansion into new countries. ‎

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Further Expansion

The Netherlands office will be headed by Lamin Jaiteh, formerly of ABN AMRO and Wallich ‎& Matthes. Lamin will manage the new office as it seeks to attract Dutch businesses ‎to a more specialist and dynamic currency payments service to that provided by the ‎traditional banks.‎

Commenting on the new launch, Jonathan Quin, CEO and co-founder of World ‎First, said: “Since launching in 2004, we’ve been supporting the growing trend of ‎SMEs that trade internationally – or mini-multinationals as we call them. We offer ‎fast, flexible and cost effective currency solutions to businesses, as well as ‎individuals and online marketplace traders, who often feel let down by the service ‎they receive from their bank. Our Amsterdam office will mean that we can now offer ‎full, local language FX expertise to Dutch-based SMEs to support them with their ‎own international growth plans.”‎

‎“World First has grown quickly and consistently and international expansion has ‎been central to our strategy. With a proud history as one of the leading trading ‎nations of Europe and with a strong international outlook, the Netherlands is a ‎market of great potential and we look forward to working with more and more Dutch ‎businesses. This is another proud landmark in World First’s journey,” he added.‎


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