World First, fintech specialist in foreign exchange and money transfer, today announced the launch of a new office in Amsterdam to increase its international footprint and help customers based in the Benelux region manage their cross border currency payments quickly and securely, as per an official statement.
World First’s unique service, which combines specialist knowledge of foreign exchange markets with technological innovation, helps international sellers grow their online business and transfer their earnings back home quickly, conveniently and economically. The company’s offering removes unnecessary hurdles like the need to open a local bank account, which can be costly and inflexible, by offering free access to euro receiving accounts so merchants can collect revenue in the local currency.
Since opening its doors in 2004, World First has grown rapidly into a global business that successfully exchanged more than £35 billion for over 100,000 individuals and businesses. Other milestones include hundreds of partnerships worldwide, with over 180 partners in China alone, employing more than 450 people across four continents, and holding over 50 licenses and operates in 45 countries. The new Dutch branch joins existing 5 offices in London, Sydney, Texas, Singapore and Hong Kong with plans for further expansion into new countries.
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The Netherlands office will be headed by Lamin Jaiteh, formerly of ABN AMRO and Wallich & Matthes. Lamin will manage the new office as it seeks to attract Dutch businesses to a more specialist and dynamic currency payments service to that provided by the traditional banks.
Commenting on the new launch, Jonathan Quin, CEO and co-founder of World First, said: “Since launching in 2004, we’ve been supporting the growing trend of SMEs that trade internationally – or mini-multinationals as we call them. We offer fast, flexible and cost effective currency solutions to businesses, as well as individuals and online marketplace traders, who often feel let down by the service they receive from their bank. Our Amsterdam office will mean that we can now offer full, local language FX expertise to Dutch-based SMEs to support them with their own international growth plans.”
“World First has grown quickly and consistently and international expansion has been central to our strategy. With a proud history as one of the leading trading nations of Europe and with a strong international outlook, the Netherlands is a market of great potential and we look forward to working with more and more Dutch businesses. This is another proud landmark in World First’s journey,” he added.