UK based conglomerate Virgin Group is partnering with online gaming firm Gamesys to launch “Virgin Casino” in the state of New Jersey.
New Jersey officially launched legalized online gaming in November 2013 and compared to other legalized US states has seen fair success with over 10,000 residents joining in on the first 5 days of the trial period. While fanfare is high, corporate growth is relatively slow, mainly due to strict regulations and an over-saturated market consisting of all the Atlantic City casinos and a number of online only newcomers.
The brand recognition that goes with Virgin should help the joint venture reach high popularity in the garden state. Incentives and guaranteed prizes are sure to bring in local gamblers to the website. According to rumors, Virgin Casino will be offering communal prizes when certain jackpots are won. Whenever a player wins the $10,000 jackpot on the progressive slots, a second jackpot will be split between all current site guests.
“There’s a lot of games on there that are tried and trusted from the casino floor, but there’s also a load of unique content—slot content or jackpot content that you can’t find in any brick-and-mortar casino,” Gamesys COO Lee Fenton added.
Stocks to Watch This Week – Expedia Group, IncGo to article >>
Virgin and Gamesys have invested heavily in player security alongside player verification systems.
“All of our technology is state of the art. We look at multiple different databases to verify the player is who they say they are, and make sure that they are of a legal age, and make sure the player is physically in New Jersey when they wager.” Fenton added on the security and player verification system.
The website virgincasino.com has already been approved by New Jersey gaming officials and if all goes according to plan should open its virtual doors on January 24th 2014.