V.me digital wallets adopted by Dixons

An easy payment solution for PC world and Currys online shoppers

Visa’s new V.me digital wallet which was launched in April, is effectively reaching out to online retailers with Dixon’s Retail, as the newest merchant to get on-board.

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As a leading retailer for electrical goods and services in the UK and Ireland, with a 2012/13 preliminary report indicating a 94.5 million Pound pre-tax profit, this is a big deal for VISA Europe and WorldPay (the payment processor partnering in the development and support of this product.)

The wallet was developed to evolve online payment solutions and according to Visa, its user-friendly design will reduce the number of people who abandon purchases, owing to lengthy transactions and complicated payment forms, thus increasing merchant sales. And because of its Username and Password capabilities, V.me will make online payments safer to use and less vulnerable to fraudulent activity.   

According to recent statistics, 22% of Visa Europe’s transactions occur online and this is a growing number, which is why, according to Phillip McGriskin, Chief Officer at WorldPay, “shoppers are driving the demand for more convenient, secure and safe ways to pay online.”

Online merchants like Dixon’s Retail have thus been offered the opportunity to evolve their own payment solution processes with E-wallets and other alternative payment options.