When entering new markets, localization and creating a uniform experience for a global customer base can be a challenging and rigorous task, but when done correctly it can prove to be rewarding.
In order to offer a coherent payment and billing experience to assist in its global expansion, web design and hosting platform Wix.com has developed its own proprietary billing system to integrate into its local payment gateways around the world. Wix.com utilizes nine gateways to provide its premium services in the US, Europe, Latin America, Russia and Brazil. The billing system will be integrated into all of the gateways Wix.com uses around the world.
Global expansion and entering new markets means companies must tailor themselves to support local payment methods, like Brazil’s Boleto Bancario for example. Because of these local payment methods, the recurring payments for subscriptions and domain-names for example becomes a complicated procedure. To not be dependent on 3rd party solutions from international gateways, Wix.com decided to develop a solution in-house, and is PCI level 1 compliant.
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“We are a technology-driven growth company. A primary vehicle for that growth lies in our ability to further expand globally in target markets, each one posing a new set of challenges. From product through payments to support, we work to localize the Wix experience for our users in every possible way. Not being able to find a solid payment solution for our new markets was slowing us down – something that we could not accept. So we did what we do best: we developed our own technological solution, which is already being successfully used by us and gaining interest from third party partners,” says Nir Zohar, Wix President & COO.
The billing system integration will give Wix.com’s 49 million users spread over 190 countries the ability to upgrade to a premium subscription, purchase domains, and premium App packages with the local methods of payment they know and trust. By abiding to this notion Wix.com has demonstrated a 70% increase in its processing success rate in Brazil, one of the more challenging markets to enter.