With their eye on Europe’s largest market by credit/debit card usage per capita, SumUp has announced that they are adding support for Sweden. The country becomes the first in the Scandinavian market for SumUp and their mobile point of sale (mPOS) for merchants. Using their solution, merchants are able to accept credit card payments from customers in non-store locations such as pop-up vending stands at farmer’s markets and in vehicles.
The entrance into Scandanavia occurs as the firm has been active in raising funds to assist its global expansion which currently includes support to 14 countries including Brazil and Germany. According to SumUp, as part of their entrance into Sweden, the firm will be announcing strategic partnerships with who they call “big players in Sweden” to spur on uptake of their product. The partnerships will be similar to existing ones they have in Europe which include Unicredit, UBS, Tupperware and mytaxi.
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Daniel Klein, CEO of SumUp, commented on the launch that “Swedes pay more frequently by card than any other European nation; this makes Sweden a very interesting market for us. We are excited to provide Swedish merchants with a simple and easy-to-use card acceptance experience that is so intuitive that even those who have never accepted card payments before can start selling immediately without having to read a manual.”