A Canadian report shows consumer predictions of the future of mobile usage.
Canada based telecommunications company Rogers released their “Rogers Innovation Report for 2013.” The report shows increased ownership of smart devices among Canadians with 52% of them owning a smartphone and 33% owning tablets. The survey included 1,009 participants and indicated 70% of smartphone owners and 39% of tablet owners prefer having their smart devices within arm’s reach. The report coined these users as the Device Generation or Generation D.
The report covered quite a few topics, like internet dependency, with 25% of Canadians willing to give up coffee, 13% would give up their pet, and 8% would be willing to give up their car in exchange for an always-on and always-connected internet device like a smartphone or tablet. It was also mentioned that Canadians spend more time on their smartphones and tablets than they do exercising, eating or even practicing personal hygiene. When the participants were asked on what they think their smart devices will do in 5 years’ time, the predictions were quite interesting.
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While some of the participant’s predictions focused on social-media and home automation, a large percent of them focused on their shopping habits in 2019. 59% of participants believe their smart devices will be able to build a grocery list, and arrange for automated shipping to their home. 55% believe they will swap out their debit and credit cards in exchange for mobile wallets. 50% believe they will spend more on online purchases. 42% think their devices will help them make purchase decisions by seeing if a product is counterfeit or not.
These predictions show us the direction computing and Ecommerce are heading towards. As more people prefer smartphones and/or tablets over conventional computing devices, they expect their shopping experience to become more efficient and streamlined to accommodate them. We have mentioned the impact of mobile usage on online shopping, and we also suggested adapting to mobile devices in our 5 crucial points to get your online store ready for 2014. Keeping up with mobile trends and adapting to these devices will help with positioning yourself in the Ecommerce landscape in the next 5 years.
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