Survey results provided by Cushman & Wakefield indicate that the UK’s online sales count per capita and overall experimental approach to e-retail wins her the title.
The survey, according to Property Magazine International, was carried out with inclusive and intricate measurements including many indicators for both online retail market size and infrastructure and examined the online markets of over 100 nations.
The results also indicate that China has the greatest potential, which is not surprising, considering its recent announcement that it intends to expand its e-commerce sector by bringing broadband access to all of China, by 2020. Russia, who has also been named the fastest growing ecommerce market in Eastern Europa by “Europe B2C E-Commerce and Online Payment Report 2013” presented by yStats.com, is similarly recognized in the Cushman & Wakefield survey as having real potential in online retail, given some hurdles yet to be crossed.
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The Slovakia Republic (Slovakia and Czech Republic) also proves to be growing internet sales in 38th place, but it differs from more developed Europe in that, as Michal Soták, Head of Research Cushman & Wakefield Czech Republic and Slovakia, says: “modern retail and internet retail are growing together and gaining market share at the expense of independent market.” Which is different from the fight between online and offline consumption that tends to illustrate Western Europe.
In recent Payment Magnates publications, we have been encouraging merchants to spread their wings and fly to new, exotic and lucrative places where payments needs to be processed, and industry related research just continues to reinforce the message. While it may be daunting, there are pockets of great e-commerce potential all over the world and Cushman & Wakefield has served to remind us.
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