Retailers eager to sell online are facing issues with failed promises on Ecommerce products according to survey held by digital trends research firm Econsultancy.
The survey was conducted in front of over 500 client-side and agency businesses. According to the survey the main gripe retailers had was “critical areas of functionality such as site search, product management, SEO and mobile-supported commerce”.
“Only a minority says their or their clients’ technology performs to a ‘good’ standard, with most described as ‘ok’ or ‘poor’,” said Econsultancy’s Ben Davis.
Retailers also complained about mobile experiences. With mobile payments taking off in a big way, retailers and online merchants alike are looking for ways to satisfy their customers’ needs by offering mobile solutions. Econsultancy’s survey shows only 1 out of 5 retailers rating their provided Mcommerce solution as “Good”, with nearly half of them (44%) stating it as “Poor”.
“There is significant under-performance across critical aspects of Ecommerce technology, including product management and merchandising, mobile-supported commerce, SEO and order management,” added Davis.
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The survey also discovered that most retailers feel a lack of technical knowledge has been a setback. Not fully understanding the Ecommerce landscape on a technical level has left online sellers not being able to take advantage of new payment channels on connected devices.
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