49% of retailers lack relevant Ecommerce experience according to a recent survey held by Merchant Warehouse and RetailPro International.
The survey was held in late 2013 in front of 1000 retailers and millennial shoppers to target possible gaps between the 2. The survey focused on the gap between marketing and ideal sales experience. Merchant Warehouse and RetailPro International devised an infographic showing the results of the survey.
The survey, tilted “Buyer Knows Best: Retailers, Millennials, and Omni-Channel Shopping”, focuses on 4 main areas of detachment between the 2 groups, online presence, mobile devices, and coupons/loyalty programs. The research shows while millennials are interested in expanding their online shopping habits, they still enjoy in-store purchases after researching a product online.
Below is the Infographic courtesy of Merchant Warehouse:
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Image courtesy of Wikimedia