Kount to prevent fraud at a processor level with 'Kount Central'

Risk and Fraud management firm Kount recently announced the launch of its new product Kount Central.

What makes Kount Central stand out from other fraud prevention systems is that it is developed to counteract and prevent fraud on a payment processing level. Kount Central can be integrated with online payment processors such as acquirers, payment service providers, hosted pay pages and payment gateways.

“Kount has years of experience helping online merchants around the world reduce fraudulent transactions. With the launch of Kount Central, we’re providing our industry-leading protection to stop fraud at the ‘choke point,’ moving up the Payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term ecosystem to the payments processor. Now processors can provide added value with proven services that will enable their merchants to increase sales without the fraud risk associated with online payments,” Brad Wiskirchen, CEO of Kount stated in a press release.

With fraud and security breaches becoming more common, and the introduction of EMV Chip & Pin cards suspected to bring online fraud to new heights, having a prevention system working from the core can help not only reduce fraud, but save money in refunds ,returns, and most importantly, Chargebacks.

Kount Central is easy to integrate into an existing platform with one single code and can have a merchant up and running within minutes. Kount Central can then be implemented in any or all of three main models:

1. Kount Central Enterprise enables processors to add value and increase the retention of their largest and highest volume customers. It offers a direct link into Kount’s comprehensive platform of tools and Analytics Analytics Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Read this Term.
2. Kount Central Fraud Manager allows processors to develop their own custom dashboard interface for their merchants, with the capability to set fraud and risk parameters for their individual business.
3. Kount Central Portfolio Manager places a blanket of protection over all transactions conducted by any given payment processor, providing them with an accurate and comprehensive picture of where risk is within their merchant/customer base.

“While fraudsters and cyber criminals continue to find new ways to steal from businesses and consumers, Kount continues to provide industry-leading fraud prevention for all types of merchants in the online world. With Kount Central we are meeting the problem head on at the most efficient and effective place to stop fraud, the payment processor,” Wiskirchen added.