With 84.5% of mail-order business happening online, e-commerce expansion is obvious.
Dr. Friedemann Weber, Director of GIM Berlin observes that: “Consumers are shifting more and more areas of their consumption online and thus the individual online spending is rising.” And the overall numbers confirm that online sales are in fact generating more consumer output with each quarter.
Second quarter 2012: Mail-order and online sales = €9.1 billion
First quarter 2013: Mail-order and online sales = €10.7 billion
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Second quarter 2013: Mail-order and online sales = €11.8 billion
This as well as news about overall economic growth for Germany and Britain, following European recession, signifies great promise for Germany, moving forward, especially for its e-merchants who can continue working as part of a favorable economic environment and within a fruitful market.
In order of value in sales, consumables, bought online in Germany (this past quarter) are: clothes, books, shoes, consumer electronics and audio-visual equipment.
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