eBay Inc. is trying to lure in brick and mortar retailers with their online offerings.
eBay with subsidiaries PayPal, Magento, eBay Marketplaces, and eBay enterprises are presenting themselves at the National Retail Federation’s (NRF) Big Show in New York City this week. The NRF Big Show concentrates on small to medium sized physical retailers.
eBay is trying to expand from a strict online platform, and will demonstrate its in-store solutions, along with their already well known online payment and marketplace options. As the lines are being blurred between point-of-sale and online shops with omni-channel payments, eBay and its subsidiaries offer a suite of solutions for both online and offline retailers.
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eBay’s marketplace has shown to be an effective medium for small to large retailers in helping expand their markets with minimal effort. PayPal offers both online and offline payment solutions, and their new beacon technology which can push notifications on deals and sales to mobile devices dependent on their location in the store. eBay owned Magento also offers Ecommerce solutions through its open-source platform.
eBay Inc. is not stopping at the Big Show, and is planning on also demonstrating their products at the Internet Retailer conference in Chicago this coming June and at its very own “Shop.org” annual online-retail conference in the fall.